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Apple trails Bose in Hi-Fi sales

updated 10:10 am EDT, Wed September 20, 2006

Apple trails Bose

Apple's iPod Hi-Fi speaker system has earned 7.8 percent market share since its debut, which puts the portable system in fourth place behind Bose, Logitech, and i-Fusion. Despite this, however, the iPod Hi-Fi and Bose together seize half of the revenue spent on iPod speakers, according to blogger Jon Fortt. Apple sells its iPod Hi-Fi for $349, while Bose offers its portable speakers for $299. i-Fusion and Logitech both offer speakers for $149. "Apple took a gamble that it could differentiate itself and make money by selling the priciest set of iPod speakers out there. So far, it's working," Fortt wrote. "Of course, it might work even better at $299, but I wouldn't hold my breath for Apple to lower the price on this one."




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