updated 01:10 pm EDT, Wed September 20, 2006
1m miles with Nike+iPod
Nike today announced that runners have logged more than 1 million miles -- which is equivalent to circling the globe more than 40 times -- with Nike+iPod since its debut just 10 weeks ago. Nike+iPod is a running system incorporating the Nike+iPod Sport Kit, a wireless system that allows Nike+ enabled footwear to communicate with an iPod nano. Data on time, distance, calories burned, and pace is stored on the Nano, which is easily accessible through iTunes to nikeplus.com. Nikeplus.com is a personal service site allowing runners to track their own progress and challenge other runners. Nike currently offers 12 styles of Nike+ enabled footwear, and promises to debut more in the future. The company is also planning new functionality for nikeplus.com, such as a route finder that will enable runners to easily map and share favorite running routes. The good news from Nike comes on the heels of Apple CEO Steve Jobs recent announcement during Apple's special event in San Francisco, when the executive revealed that the Cupertino-based company sold more than 450,000 Nike+iPod Sport Kits in less than 90 days.