Nike+iPod runners log 1 million miles

Nike today announced that runners have logged more than 1 million miles -- which is equivalent to circling the globe more than 40 times -- with Nike+iPod since its debut just 10 weeks ago. Nike+iPod is a running system incorporating the Nike+iPod Sport Kit, a wireless system that allows Nike+ enabled footwear to communicate with an iPod nano. Data on time, distance, calories burned, and pace is stored on the Nano, which is easily accessible through iTunes to nikeplus.com. Nikeplus.com is a personal service site allowing runners to track their own progress and challenge other runners. Nike currently offers 12 styles of Nike+ enabled footwear, and promises to debut more in the future. The company is also planning new functionality for nikeplus.com, such as a route finder that will enable runners to easily map and share favorite running routes. The good news from Nike comes on the heels of Apple CEO Steve Jobs recent announcement during Apple's special event in San Francisco, when the executive revealed that the Cupertino-based company sold more than 450,000 Nike+iPod Sport Kits in less than 90 days.

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jamito

accuracy

09/20, 1:50pm, EDT

Based on the accuracy estimates (being 90% accurate), that might only be 900,000 miles.

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Jeronimo2000

doing the math...

09/20, 1:54pm, EDT

So if 450,000 kits were sold, and realistically 900,000 miles were logged, then every Nike+iPod runner on average ramped up a measly 2 miles.

I bet most people who bought this are college students, measuring the distance from campus to the nearest bar... :) Over the course of 10 weeks, 2 miles suddenly makes a lot of sense!

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mmmdoughnuts

Lazy nike slackers

09/20, 1:57pm, EDT

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malax

accuracy

09/20, 9:47pm, EDT

I would assume that the 90% accuracy figure (wherever that comes from) means that for a given person or given run the numbers are within +/- 10%. If it meant "the figures are always 10% too low" then it would be child's play for Nike to correct the bias and offer 100% accurate version.

So 1 million miles probably means 1 million miles. The interesting question is how many of the 450,000 users have set up their account yet. It's got to be a very low number or that million miles figure is an embarrassment.

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