Nike+iPod runners log 1 million miles
updated 01:10 pm EDT, Wed September 20, 2006
1m miles with Nike+iPod
Nike today announced that runners have logged more than 1 million miles -- which is equivalent to circling the globe more than 40 times -- with Nike+iPod since its debut just 10 weeks ago. Nike+iPod is a running system incorporating the Nike+iPod Sport Kit, a wireless system that allows Nike+ enabled footwear to communicate with an iPod nano. Data on time, distance, calories burned, and pace is stored on the Nano, which is easily accessible through iTunes to nikeplus.com. Nikeplus.com is a personal service site allowing runners to track their own progress and challenge other runners. Nike currently offers 12 styles of Nike+ enabled footwear, and promises to debut more in the future. The company is also planning new functionality for nikeplus.com, such as a route finder that will enable runners to easily map and share favorite running routes. The good news from Nike comes on the heels of Apple CEO Steve Jobs recent announcement during Apple's special event in San Francisco, when the executive revealed that the Cupertino-based company sold more than 450,000 Nike+iPod Sport Kits in less than 90 days.
accuracy
09/20, 01:50pm reply
Based on the accuracy estimates (being 90% accurate), that might only be 900,000 miles.
jamito
Junior Member
Joined: Feb 2005
doing the math...
09/20, 01:54pm reply
So if 450,000 kits were sold, and realistically 900,000 miles were logged, then every Nike+iPod runner on average ramped up a measly 2 miles.
I bet most people who bought this are college students, measuring the distance from campus to the nearest bar... :) Over the course of 10 weeks, 2 miles suddenly makes a lot of sense!
Jeronimo2000
Fresh-Faced Recruit
Joined: Aug 2001
Lazy nike slackers
09/20, 01:57pm reply
NM
mmmdoughnuts
Fresh-Faced Recruit
Joined: Feb 2006
accuracy
09/20, 09:47pm reply
I would assume that the 90% accuracy figure (wherever that comes from) means that for a given person or given run the numbers are within +/- 10%. If it meant "the figures are always 10% too low" then it would be child's play for Nike to correct the bias and offer 100% accurate version.
So 1 million miles probably means 1 million miles. The interesting question is how many of the 450,000 users have set up their account yet. It's got to be a very low number or that million miles figure is an embarrassment.
malax
Fresh-Faced Recruit
Joined: Aug 2006