09/19/2006, 4:00pm, EDT

Tuesday, September 19th

Briefly: 125K Disney movies from iTunes

In Brief: Walt Disney has sold 125,000 movie downloads worth $1 million in revenue through Apple's iTunes store and now says it expects the movie downloads to generate $50 million in added revenue during the first year.... Windows users are being warned of a circulating Zero-day Internet Explorer exploit that affects any Windows-based syste--even when fully patched and secured with a firewall.... DigitalLife 2006, a consumer technology, gaming & entertainment event, will take place October 12–15 at the Javits Center, New York (MacNN readers can get free passes by using 'INSIDER').... SendStation has kicked off the final days of its current iTunes promotion, offering 50 free iTunes songs with the purchase of a smartCharge iPod Car Charger for $25.... Crucial is offering a "barrel of swashbucklin" 2GB Gizmo! Overdrive flash drives, to users who visit their website and find the appropriate treasure (no purchase necessary).

Filed under: industry
Other story tags: digital music/video

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kerryb

Huh???

09/19, 4:20pm, EDT

Is this a case of "it's new let's try it" or does Apple really have a money making service on its hand.

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Eccent

Crucial 2GB is entrysweep

09/19, 4:22pm, EDT

"Three (3) winners will be selected in a random drawing on September 20, 2006, from among all eligible entries received."

iPodnn made it seem like a giveaway by not saying that it's an entry.

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ender

$8/movie

09/19, 7:28pm, EDT

So Disney got $8 for each download for doing what exactly? I assume they provided the video file to Apple, but after that they did next to nothing. No disc to press, no packaging, no shipping, no retail space, no messy returns of defective product, little if any marketing.

How much profit is there in DVD sales? How long before other studios realize it's the easiest $8 they'll ever make?

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vasic

Exactly what Iger said!

09/19, 9:58pm, EDT

That's exactly what Iger (Disney's new CEO) said the other day. Unlike Eisner (who treated download business as rogue pirate operation), Iger is totally on board with the download model. He (correctly) sees it as another avenue for growth. He also (smartly) explained why Disney is only on iTunes and not on others (UnBox anyone?). It's all about the right amount of DRM, smooth, integrated end-to-end solution, etc. With Napster on the auction block, it's clear who's the long-term player in the industry. Give it five more weeks and other studios will figure it out too.

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loudpedal

I wonder about Amazon...

09/20, 12:15pm, EDT

It would be interesting to see comparitive numbers to Amazon's move download start-up (Unbox). I hope this news will get other studios onboard with iTS.

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