updated 09:35 am EDT, Fri September 15, 2006
Wii: Profit from day one?
The president of Nintendo of America tells Next-Gen that instead of being a loss leader, as with most console units, each Wii sold will turn a profit for Nintendo. Sony and Microsoft take (or will take) hits with the sale of each 360 or PS3; the profit is meant to be earned on games or accessories. Says Fils-Aime, "We will make a profit on the entire Wii proposition out of the box - hardware and software. That really is a very different philosophy versus our competitors. We are a company that competes only in the interactive entertainment space so we have to make a profit on every thing we do."