Apple adds NFL highlights to iTunes

Apple and the National Football League (NFL) today announced that they will bring 2006 NFL regular season action to the iTunes Music Store, offering video downloads of highlights from individual NFL games the day after they are played. Football fans will be able to download highlights of each NFL regular season game for $1.99 per game. Fans can purchase a "Follow Your Team" Season Pass for $24.99 and have game clips from their favorite teams delivered automatically as they become available for viewing on a computer or iPod. NFL fans will also be able to download NFL Network's NFL GameDay, hosted by Rich Eisen with Steve Mariucci and Deion Sanders. The Sunday night wrap-up show offers comprehensive NFL coverage with highlights from every NFL game plus post-game reaction and expert analysis, priced at $1.99 per show or $19.99 for a full season.

"We are dedicated to bringing the best of NFL action to NFL fans wherever they are," said Brian Rolapp, NFL vice president of media strategy. "We're convinced offering NFL highlights produced by Emmy Award-winning NFL Films and NFL Network's GameDay on iTunes is a great way for fans to not only follow their team but also experience the NFL as they never have before."

Beginning September 18th and on each Monday thereafter during the regular season, fans will be able to download coverage from Sunday games on iTunes for $1.99 per game, with Monday night games available on Tuesday. The $24.99 "Follow Your Team" Season Pass allows fans to select any of the 32 NFL teams and have game highlights from each of their 16 games automatically downloaded when they become available the following day.

"We're thrilled to bring all the top action from the 2006 NFL season to football fans via iTunes," said Eddy Cue, Apple's vice president of iTunes. "With approximately ten minutes of game highlights from every NFL game, NFL fans will be able to download exclusive highlights that give a unique perspective of each game."

Filed under: industry
Other story tags: digital music/video