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Apple debuts iTV for the living room

updated 02:30 pm EDT, Tue September 12, 2006

Apple debuts iTV

Apple today offered a sneak peek at its new iTV, a product designed to wirelessly stream data from a Mac or PC to the television in the living room. The iTV looks like a flatter Mac mini, and features 802.11 wireless networking with no power brick and USB 2.0 connectivity. The device includes an Ethernet port, support for HDMI, component video hookups, audio jacks, and includes a connector for optical audio. iTV is designed to wirelessly stream content from a Mac or PC to a television anywhere in the home with support for podcasts, TV shows, trailers from Apple.com, and full-length feature films now available via the iTunes Music Store. The iTV works with both Macs as well as PCs, is controlled by the familiar white remote, and is scheduled to ship in the first quarter of 2007 for $299. [updated | images included | photo credit Engadget]





by MacNN Staff

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  1. skyman

    Joined: Dec 1969

    0

    NOT!

    Apple wants us to spend $14.99 and 30 mins downloading a "near" DVD quality movie. NOT!

  1. benhur

    Joined: Dec 1969

    0

    sigh

    I was hoping for a Tivo like dvr. I had a feeling it was going to be little more than an interface for their iTunes store.

    Still love the Tivo. No iTunes phone either. I love the Sony Ericsson W810 and 710. Was hoping from something from Apple to compete with these phones.

    I think truly integrating all these media and technologies is going to be cool once Apple figures it out soon.

  1. hyperlucid

    Joined: Dec 1969

    0

    a misstep?

    I know it's probably too early to say this, but I think Apple is making a mistake assuming someone will be willing to shell out $299 just to watch movies on their TV once they've already spent $9.99-$14.99 to download them to their computer/ipod. I am a fanatic about movies and my Apple products, and I don't see myself doing this...

  1. boomer0127

    Joined: Dec 1969

    0

    Do people really want...

    ...To own their movies? What kind of hard drive do you need to store all these things. I love netflix - it would be real convenient to pay $15 a month to download up to 10 movies and watch them on my TV via this device. I'm not worried about the download times since it can be done in advance, but where are you going to store all these movies once you've downloaded them?

  1. PBG4 User

    Joined: Dec 1969

    0

    Re: a misstep?

    Apple is missing the DVR boat. I'm sure Apple doesn't want you recording TV because that's one less possible iTunes sale. Personally I want to see a DVR that allows me to record TV and burn to DVD without having to pay a monthly fee in order to use my purchased hardware.

  1. smashedbanana

    Joined: Dec 1969

    0

    iTV vs eyeTV?

    El gato should sue. I love Apple but in stealing the name for such an obviouly similiar product is .... exactly what they get so mad about when iPod/iMac knockoffs come out.

  1. jwdsail

    Joined: Dec 1969

    0

    re: itv vs eyetv..

    You need to RTFA... or, well Macnn needs to make a correction, lol... all the real-time updates of the keynote clearly state that iTV is the working code-name of the device.. not necessarily the name it will be sold by..

    It will prob be something like iPod Video Express ;-)

    Let's not sick that sharks, er I mean lawyers at them just yet ;-)

    jwd

  1. jwdsail

    Joined: Dec 1969

    0

    iTV...

    It seems to be more than just a TV interface for iTunes.. It seems to also do the upscaling to HD... If true, $299 is a decent price for a wireless upscaler that in theory will upscale any video I stream from my Mac...

    Time will tell if it's iTunes doing the upscale before streaming the video (that doesn't make sense..would take more bandwidth..) or the iTV...

    I wish they'd include support via FW or eSATA for local storage... DVR+local storage via FW or eSATA would be even better... Prob. have to wait for v2.0 for that tho.

    just my $0.02US

    jwd

  1. eldarkus

    Joined: Dec 1969

    0

    new..

    Its a new service. Apple will most likely test the waters with this and get more studios on board.. once they figure out the market, they will HOPEFULLy add a monthly service. Cause NEAR DVD quality is not cool for $15, when I can buy a new DVD for $20 and get all the bonus stuff (not that I ever watch it, but still) $9.99 for older movies is not a bad price.

    I am a big fan of Netflix now too...

  1. mgpalma

    Joined: Dec 1969

    0

    re: Do people really want

    "it would be real convenient to pay $15 a month to download up to 10 movies and watch them on my TV via this device."

    Netflix rocks! I agree with this post & it's a great idea. If I really like the movie I'll buy it, put it on my Mac and then watch it via Front Row or whatever. Otherwise Netflix fits the bill. For everything else there's DVD+MactheRipper+Handbrake.

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