updated 10:05 am EDT, Fri September 8, 2006
Podfitness, Marware join
Podfitness has partnered with Marware to bundle exclusive deals with the Sportsuit -- a protective case for Apple's iPod player -- and announced that it is designing additional product initiatives as well as cross promotional plans to enhance the fitness enthusiast experience. Podfitness will also distribute Marware products online, and said it will implement a branded line of Marware products. "Podfitness and Marware will continue to collaborate on co-branded strategies and plans to implement initial offers by October 1st, 2006," the company wrote. "Our partnership with Marware brings together the premier iPod accessory maker and Podfitness, the best way to train with your iPod. Now, not only can you can take your iPod with you to work out, but you can have a real trainer provide instruction and motivation throughout every session."