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Mobileplay releases ad-supported cellphone content

updated 11:25 am EDT, Fri September 8, 2006

Mobileplay Data With Ads

The bulk of a cellphone carrier's profits reside in plans. This reality encourages many cellphone providers to charge extra for virtually any data services they offer. A recent introduction by Mobileplay, however, promises to remove the binds between data services and specific providers. Taking a cue from Universal's music service, Mobileplay's self-titled service delivers a large set of free content subsidized by ads that display onscreen. Mobileplay primarily focuses on articles and news, including unconventional sources such as The Onion and Wonkette, but also promises games and other software. Approximately 80 phones can currently run the Java-based software with more expected in the future. The service is available now through online registration.

by MacNN Staff




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