Apple launches print ad campaign
updated 03:35 pm EDT, Thu September 7, 2006
Apple launches ad campaign
Apple has launched a major print campaign for its products that will appear in the September 8th issue of Entertainment Weekly, as well as other major magazines across the U.S. The white detachable insert features a cover asking consumers "what's the difference between a Mac and a PC?," an inside cover describing Apple's view on the basic differences between the platforms, and a back cover displaying quotes from industry names regarding Apple's products. The third page includes a detachable 14-page folded booklet with an iMac on the cover that includes informational pages covering iChat AV, iMovie, iPhoto, iWeb, Dashboard, GarageBand, Microsoft Office compatibility, and more. [updated, images included]
 Booklet page #1 |  Booklet page #2 |
 Booklet page #3 |  Booklet page #4 |
 Booklet page #5 |  Booklet page #6 |
 Booklet page #7 |  Booklet page #8 |
 Booklet page #9 |  Booklet page #10 |
 Booklet page #11 |  Booklet page #12 |
 Booklet page #13 |  Booklet page #14 |
Fresh-Faced Recruit
Joined: Aug 2001
Good.
It's always nice to see some agressive advertising from Apple.
Now, if they would just ship my Mac Pro already, I will happily show it off to potential customers!!