Sony not junking European ad campaign for PS3
updated 02:10 pm EDT, Wed September 6, 2006
Sony not junking PS3 ads
The PS3 news continues to fly fast and furious. Despite the opposite being posted by UK publication Media Guardian, Sony insists it will retain its European advertising campaign, valued at 40 million British pounds. "We don't know where the Media Guardian got it from, but we are not shelving the PS3 marketing campaign," a spokesperson says. Yesterday's launch of the European Website may therefore seem badly timed, but the spokesperson raises a sword to defend it. "Now more than ever is it necessary to promote the key USPs of PlayStation 3, and we believe the 'Stories' campaign is an excellent way of doing this."
