Primera today announced its Bravo SE Disc Publisher, an advanced workflow system that automates the entire burning and printing process using an advanced, sixth-generation robotic mechanism and a built-in Pioneer DVR-111 DVD±R/CD-R recorder. After recording, each CD or DVD is individually inkjet printed direct-to-disc in full-color at up to 4800 dpi resolution. Up to 20 discs per job can be produced automatically and hands-free, according to the company. Bravo SE also attaches to any Mac running Mac OS X and includes CharisMac Engineering's Discribe V5.0 duplication software along with design templates for both Adobe Illustrator and Photoshop. The Bravo SE DVD/CD Publisher is priced at $1500, while the Bravo SE AutoPrinter, a no-drive, automated printing solution is priced at $1000. Both are available immediately through Primera's resellers and distributors.

"Bravo SE provides a completely automated, high-quality publishing solution at the industry's most affordable price," said Mark D. Strobel, Primera Technology's Vice President of Sales and Marketing. "With its highly-attractive styling, small footprint and ease of use, Bravo SE will further solidify Primera's Bravo-series disc publishers as the world's best-selling CD/DVD duplication and printing systems."