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Mac ad takes aim at Laptop Hunters campaign

updated 10:40 pm EDT, Tue May 12, 2009

New Get a Mac ads

Apple has released a new series of Get a Mac ads including Elimination, PC Choice Chat and Customer Care. In the Elimination commercial, the PC character played by John Hodgman brings along "the whole range" of PCs to help find the best fit for a woman, Megan, who is searching for a computer. The ad clearly pokes fun at Microsoft's Laptop Hunters campaign.

PC asks Megan what she wants, which happens to be a computer with a large screen and a fast processor. Hodgman dismisses the small screens and slow processors, but a few PCs remain in the lineup. Megan then asks for a computer that works without crashing, viruses or headaches. The rest of the PCs leave the screen and Hodgman eventually sighs and says "she's all yours Mac."

PC Choice Chat features Hodgman sitting at a desk and hosting a radio show that aims to help callers find which PC is right for them. The first caller is looking for a PC for people that hate getting viruses, while the second caller wants a PC with customer support like the Mac Geniuses. The last caller proclaims that he is a lifetime PC user that is thinking about switching to a Mac. PC dismisses the first call as a prank, chooses not to answer the second caller and hangs up on the third.

The Customer Care ad includes a Mac Genius and discussions regarding customer service representatives. PC tells Mac that it must be nice to have a real person to go to if you need help. He then thinks back to his previous experiences including frustrated phone calls, representatives blaming the problems on software and referring him elsewhere.

As the the ad battle between Apple and Microsoft continues to develop, both companies have continued to release ads containing a variety of criticisms. The Laptop Hunters series presents Mac computers as overpriced and limited in variety, while the Get a Mac campaign presents Windows-based machines as more prone to viruses and crashes, with poor features and a lack of customer service.

by MacNN Staff





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