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Apple to broaden movie strategy?

updated 10:25 am EDT, Tue September 5, 2006

Apple's movie strategy

Rumors that Apple will introduce a 23-inch iMac on September 12th may be part of a larger strategy for the company to create a movie-friendly product ecosystem. The introduction of a 23-inch iMac will almost certainly be accompanied by iPod and iTunes updates, in keeping with historical Apple introductions. The Cupertino-based company rolled out the iMac with its built-in iSight camera in 2005 as a companion to the first video-capable iPod and video purchases through iTunes 6. Industry watchers suspect Apple will launch an iTunes Movie Store at the same time as a new 23-inch iMac, which would allow consumers to view full-length movies purchased from the new store at home or on-the-go via a new widescreen video iPod. Confirmation of this lineup is still far from definite, but is becoming increasingly likely ahead of the Apple press event, according to Electronista.

by MacNN Staff





  1. bobolicious

    Joined: Dec 1969



    ...and the paradigm shift in lcd prices may be the main catalyst for a full hdtv capable imac home media center...

  1. luiss

    Joined: Dec 1969


    Apple to broaden movie...

    Thats the same week the CTIA is happening in Los Angeles. CTIA is the largest Wireless Mobile event and the reason its in L.A. is because there is a large wireless entertainment forum going on. I wonder if it has any links with the announcement?

  1. testudo

    Joined: Dec 1969


    Re: doh!

    Does that mean we'll be seeing iMacs and mac LCDs with HDMI ports (or whatever they're called these days) for taking input from HD sources? Oh, what am I saying. Apple adding the ability for more than one input source to a monitor?

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