Apple's movie strategy

Rumors that Apple will introduce a 23-inch iMac on September 12th may be part of a larger strategy for the company to create a movie-friendly product ecosystem. The introduction of a 23-inch iMac will almost certainly be accompanied by iPod and iTunes updates, in keeping with historical Apple introductions. The Cupertino-based company rolled out the iMac with its built-in iSight camera in 2005 as a companion to the first video-capable iPod and video purchases through iTunes 6. Industry watchers suspect Apple will launch an iTunes Movie Store at the same time as a new 23-inch iMac, which would allow consumers to view full-length movies purchased from the new store at home or on-the-go via a new widescreen video iPod. Confirmation of this lineup is still far from definite, but is becoming increasingly likely ahead of the Apple press event, according to Electronista.

by MacNN Staff