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Apple confirms Sept. 12th event

updated 12:55 pm EDT, Tue September 5, 2006

Apple confirms event in SF

Apple today confirmed that it will hold a special event on September 12th to introduce new products and services. The company issued an invitation with the words "It's Showtime" with Hollywood movie premiere spotlights crisscrossing over and around the white Apple logo on a dark blue background. The event is scheduled for 10:00 a.m. local time at the Yerba Buena Center for the Arts Theater in San Francisco, California. Apple is expected to launch its new digital media strategy at the special event with a new 23-inch iMac, a widescreen video iPod, an iTunes Movie offering, and "one more thing," according to AppleInsider.

by MacNN Staff




  1. testudo

    Joined: Dec 1969



    I can see a movie store, I can see a new video iPod, but a new iMac, and another one more thing? That makes no sense, marketing-wise. The new iMac will be completley ignored (oooh, an imac with a larger screen, but still no room for two hard drives or a video card slot). And any one-more thing will either be completly overshadowed by the overblown video store news ("woohoo, we can spend way too much money for crappy looking movies!") or the one more thing ("Wow! A cell phone! I can make calls from anywhere? What a great idea!") will take away the hype of the movie store.

  1. SierraDragon

    Joined: Dec 1969


    Hopefully, Merom MBPs

    Hopefully Merom MacBook Pros will be the "one more thing..." If so, for those of us waiting for new MBPs they will not be overshadowed by anything.

    -Allen Wicks

  1. Squirrel_Monkey

    Joined: Dec 1969


    Re: Merom MBPs

    Wasn't the MBP the "One More Thing" before?

    Regardless, this is more likely than an iPhone. As much as I'd love to have a true Apple phone, I'd rather have the choice of an MBP with better hardware.

  1. eldarkus

    Joined: Dec 1969



    Ok Testudo.. and thats the only thing that Apple cares about. Hype. Is that right? Who cares if one product trumps another, or even what order they announce them? How could that have any bearing on future business? Oh yea.. none.

    re movie store: 480i trailers look SWEET on my 50" DLP. Will movies be in 480i? doubtful, but with increasing broadband, who knows...

    re phone: yea.. That's exactly why Apple's selling a phone. So people can make calls from anywhere. Since Apple knows that the mp3 market may not last, do you think.. maybe, just maybe.. that Apple is prepping themselves for the fall of the iPod and making a phone/iPod? Naw.. that would be beyond your miniscule intelligence, so I doubt they'd do that!

    thanks for the entertainment t*******! Always a pleasure to jam a reality stick up your a**!

  1. mike3k

    Joined: Dec 1969


    23" iMac

    Am I the only person NOT interested in a 23" iMac?

    I'd rather watch my movies on a 37" LCD HDTV, thank you. I'm not going to sit at a desk with a 23" iMac to watch my movies and it's too small for everyone to watch from across the room on the sofa.

  1. howdesign

    Joined: Dec 1969


    just want a wide ipod

    I turned down a 5G iPod for my 40th from the wife in hopes of a new widescreen iPod this fall..... Don't Let Me Down Steve!!! I'd also love a new update to Front Row. Movies? $10 for oldies would be a bit steep for sub-DVD quality. Updated MBP? Seems like I just bought my existing MBP!

  1. chotty

    Joined: Dec 1969


    Wishful thinking

    Movie downloads and VidPod-Yes. iPhone?-maybe. I doubt much else will be unveiled... except, perhaps, a media streaming device (Airport Express update). Just tired of getting my hopes up lately re: Apple.

  1. malax

    Joined: Dec 1969


    no iMac, no phone

    This event will be about movie downloads and a new iPod to play them, perhaps with a doc/device to play movies on your TV. The phone thing isn't ready for announcement and iMac/MacBook upgrades aren't worth a big event like this. I won't be surprised to see them updated with a press release around the same time, but they won't get Steve time.

    Having said that, whatever iPod gets announced I'll be either buying it that day or putting it on my Christmas wish list.

  1. rtbarry

    Joined: Dec 1969


    Core2Duo MBP...

    ...that's all i'm personally hoping for. but it would be nice to see a buncha cool stuff just to make Testudo weep. and to continue to bolster the stock. but mostly to make Testudo continue to look foolish, quarter after quarter.

  1. lamewing

    Joined: Dec 1969


    eldarkus can it

    eldarkus, Hey if you disagree with someone that is cool. What is not cool is personal attacks. How about conversing like an adult instead of making the Mac people look foolish???

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