updated 06:30 pm EDT, Fri September 1, 2006
Apple brand hurts IT, Edu
Apple's powerful brand--which has helped the company boost its profits and marketshare--is hurting the company when it comes to enterprise and education markets. A new column says that while Apple currently putting significant effort into gaining major penetration of the education market in the UK, it is facing major hurdles: "Unfortunately, Apple is still perceived from its brand as 'specialist IT' and 'consumerist.' with its computers being favored by the media industry, and its impressive recent fortunes being delivered on the back of iPods and iTunes. This does not just apply in the education market but also in mainstream business, where I have often been told by Butler Group subscribers that they would not consider the 1u rack-mounted Xserve as a replacement for their Dell or IBM server, because Apple 'are best at iPods and design' and 'are not a real computing company.'"