Is this a tongue in cheek reference to the Pirates of Silicon Valley miniseries?

man you people may be computer geeks but you know next to nothing about advertising. "Show me what the mac can do!" Christ. Sell the sizzle not the steak. Most people are not computer nerds. They just want the damn thing to work. You don't have to be a mechanic to drive your car; you shouldn't have to be a tech geek to use your computer. that's what Apple is selling to PC users; a hassle-free computer that is actually fun to use, a computer you can love to use. When is the last time you saw anyone with a Winblows decal on their car? never. I have an Apple decal (2 actually, one is the old school rainbow logo) on my car and i see more and more of them on cars around my city. Apple is doing the right thing here.

I liked these ads. I understand why some people want to show more specific content; that was my initial reaction to the first Hello I'm a Mac commercials, too. But since then, I have stepped back. These ads are a simple, fun, Mac-like way of gently criticizing PCs and subtly recommending Macs. I have worked on a Mac for the past 20 years (taking time out for meals, of course). I love them, and these ads are just the right tone and lightness to bring the advantages home while not causing a backlash. These ads bring home key points with humor and humanity, and genuinely make people smile. That's enough. Bullseye.

Has anyone noticed the bad grammar & spelling in these and other postings of late? (Not in the Apple ads, but in forum postings.)

I think we are witnessing the decline of civilization here and eventually, we'll communicate with nothing more than verbal grunts. How sad!

I have to agree with Testudo about the iPhoto Book ad... it is pretty lame and it should have shown what the books actually look like as they are stunning when it's done right!

"I want to see an apple add that actually shows what the mac can do."

Any user savvy enough to care about *how* the Mac works knows where and how to get that information. Getting the thought planted for those that don't know is about all you can do in 30 secs. They can spend 30 *minutes* or more browsing groomed in-depth ads and demos on apple.com or talking to someone that sells them.

These ads are primarily there to get people to think about even *looking* at a Mac when they're buying. The job of showing them what a Mac does is up to the sales force when they walk in the door (or us current users when they want a demo).

As a very long time and very technical user, I too don't find many of them "interesting", but I'm not the target either. To their credit, most of them do talk about some of the most annoying elements that even the average joe & jane computer user has to deal with on a PC--many that waste their time on a device that many of them are not comfortable to start with.

I agree 1000% with you. Poor spelling drives me nuts. Educated people should know how to use the language correctly. When I hear certain people demanding "English only!!!" I just laugh... a lot of those people probably don't even know how to spell or use proper grammar.

I agree that instead of having witty lines and funky music, mac ads should show what osx can do. I can just see it now. All the sudden your tv becomes the osx desktop... You see the arrow open something in the dock.. it's iPhoto... the arrow drags a photo from iPhoto, to the background drop box in system preferences. Then, they drag another photo to someone in iChat. Or, you could have iChat's video message feature demonstrated. Zoom out to see someone sitting at a desk with an imac or mini... or on thir bed with the mactops.... So so so many things you can show that would really impact buying behavior, and make pc users realize what a mac is, what it can do, and why its worth their hard earned money. Simple, no?