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Apple airs, posts new "Get A Mac" ads

updated 09:20 pm EDT, Sun August 27, 2006

New Apple "Get A Mac" ads


Apple today aired new "Get a Mac" television commercials during the 58th Primetime Emmy Awards in the US. The new ads touted its new "Magsafe" connector ("Accident"), addresses the spyware and virus problems experienced by PCs ("Trust Mac"), and the frustration using a PC for non-work projects ("Angel/Devil"). The Magsafe commercial depicts the "humanized" PC in a wheelchair with several broken bones (repaired with casts) and the Mac touting its new Magsafe connector, which ships on Apple's new Intel-based MacBooks and MacBook Pros. [updated]

The specialized magnetic connector prevents accidental laptop damage by allowing the power cord to easily disconnect from the Mac-based laptop when unexpectedly pulled or moved. The "Spyware" commercial depitcs a PC in disguise trying to avoid the numerious spyware or viruses available on the Windows platform, while the final commercial depicts the confusion/frustration (pro's from an angle and cons from a devil) Windows users experience when using their PC for creating a photo book.

Earlier in August, we noted that twenty new "Get A Mac" commercials have already been filmed, but were yet unreleased. (The new commercials are now available on Apple's website.)


by MacNN Staff

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  1. poulh

    Mac Enthusiast

    Joined: Jun 2000

    0
    08/28, 10:11am | report spam | Reply |

    not a fan

    i'm not a fan of these commercials... the mac guy mumbles the features and in the one where 'pc' is in a cast, pc talks over the mac guy when the mac guy is talking about features.

  1. testudo

    Fresh-Faced Recruit

    Joined: Aug 2001

    0
    08/28, 10:24am | report spam | Reply |

    Well

    I guess I can say they aren't any worse then the previous set.

    Hopefully all those people who were watching the magsafe one understand that it only applies to laptops, not monitors or any other computers.

    The photo book one was stupid, as it didn't really say anything like "Its really easy, vs. the PC, where its really hard", its more like "Hey, Mac's got a photo book, rip it up!".

  1. climacs

    Fresh-Faced Recruit

    Joined: Sep 2001

    0
    08/28, 12:08pm | report spam | Reply |

    i thought they were good

    remember they're not communicating to us mac owners.

  1. DeeKat

    Forum Regular

    Joined: Apr 2003

    0
    08/28, 01:07pm | report spam | Reply |

    thums up!

    great commercials, well done!!

  1. climacs

    Fresh-Faced Recruit

    Joined: Sep 2001

    0
    08/28, 01:26pm | report spam | Reply |

    windows DRM cracked

    http://blog.wired.com/music/index.blog?entry_id=1546765

  1. jarod

    Fresh-Faced Recruit

    Joined: Apr 2005

    0
    08/28, 01:51pm | report spam | Reply |

    Right on!

    What you Mac ads compainers dont get is that the ads are 100% successful at reaching out to those avg joes that no nothing technical about computers and dont want to know anything abou them either. By presenting ads in such a way, Apple delivers the message in a funny and amusing way. You don't believe that it's working? Just check out Apple's latest financial reports. Trust me, Apple knows exactly what it's doing. All you naysayers, go play elsewhere, or here's a thought, try to be better than Apple in whichever way you can. One should never criticize, when one cannot do better themselves.

  1. starwarrior

    Fresh-Faced Recruit

    Joined: Mar 2006

    0
    08/28, 02:30pm | report spam | Reply |

    Grouse

    These ads are gastly. Most people buy PCs because they are locked in by corporate IT policy. They know all of these things. Nothing gives them more incentive to buy than catchy highly hip ipod type of commercials. Lots of music and colors. For example my boys produced, on their own, highly entertaining movies with music and light soon after opening the box. The neighborhood toadies were thrilled. Macbooks are starting to appear. Dell, HP and Gateway are now doing it with their laptop and desktop commercials. HP's is especially stunning. The other ways makes Apple seem to want to crawl back into the box with the PC guy.

  1. rok

    Fresh-Faced Recruit

    Joined: Mar 1999

    0
    08/28, 03:54pm | report spam | Reply |

    re; grouse

    okay, i get that you don't like the commercials, but, um, which side are you actually in favor of? you've left so many pronouns with ambiguous antecedents, i can't tell what the h*** you're talking about. "Dell, HP and Gateway are now doing it..." it what? "Lots of music and colors. For example my boys produced, on their own, highly entertaining movies with music and light soon after opening the box." wait, are you saying that the movies were influenced by the ipod commercials? how was their movie production influenced by better commercials? and how does that relate to commercials being effective in spurring sales? "HP's is especially stunning." HP's WHAT is especially stunning? and stunningly "good" or stunningly "bad?" and finally, "The other ways makes Apple seem to want to crawl back into the box with the PC guy." someone care to translate?

  1. conartistDC

    Fresh-Faced Recruit

    Joined: Aug 2006

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    08/28, 04:41pm | report spam | Reply |

    Influential.

    Actually. most ads promoting Apple products have been the most influential ads of all time. The latest batch of ads continue that trend. Even the haters have a tendancy to circulate the simplistic message found in any of these ads which works to Apple's favor, either through parody (which means as "bad" as these ads are, they can't do any better than to mimic it) or promoting curiousity (if someone told you something was "that bad", you'd have a mind to check it out yourself).

    I'm surprised how well these ads get under people's skin, that's good advertising. Bad advertising is the kind you don't find rememberable at all, or even worse, embarrassing.

  1. mthomes

    Fresh-Faced Recruit

    Joined: Aug 2006

    0
    08/28, 05:04pm | report spam | Reply |

    Show them something.

    I want to see an apple add that actually shows what the mac can do. Show some OS X. These adds ar funny, but they don't show you anything. Apple adds never have and that sucks.

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