updated 09:20 pm EDT, Sun August 27, 2006
New Apple "Get A Mac" ads
Apple today aired new "Get a Mac" television commercials during the 58th Primetime Emmy Awards in the US. The new ads touted its new "Magsafe" connector ("Accident"), addresses the spyware and virus problems experienced by PCs ("Trust Mac"), and the frustration using a PC for non-work projects ("Angel/Devil"). The Magsafe commercial depicts the "humanized" PC in a wheelchair with several broken bones (repaired with casts) and the Mac touting its new Magsafe connector, which ships on Apple's new Intel-based MacBooks and MacBook Pros. [updated]
The specialized magnetic connector prevents accidental laptop damage by allowing the power cord to easily disconnect from the Mac-based laptop when unexpectedly pulled or moved. The "Spyware" commercial depitcs a PC in disguise trying to avoid the numerious spyware or viruses available on the Windows platform, while the final commercial depicts the confusion/frustration (pro's from an angle and cons from a devil) Windows users experience when using their PC for creating a photo book.
Earlier in August, we noted that twenty new "Get A Mac" commercials have already been filmed, but were yet unreleased. (The new commercials are now available on Apple's website.)