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Dell concedes defeat in the audio player market

updated 01:55 pm EDT, Tue August 22, 2006

Dell Concedes Defeat

Texas-based Dell originally entered the digital audio player market in late 2003 in what many saw as a calculated move to capitalize on the rapidly expanding popularity of Apple's iPod in North America. Despite attempts to compete with Apple on features and price, however, Dell has consistently struggled to find significant marketshare for its players. Evidence of resignation in the company's approach began in February of this year when it discontinued all its hard drive-based players in favor of the lower-end DJ Ditty flash player. As of today, Dell has quietly admitted its long-term failure in the market by removing the DJ Ditty and most references to it from the company website. Users of Dell's DJ forums have also reported that no Dell-branded players remain in the monthly catalog and that the DJ Ditty had been discounted earlier in the month.

by MacNN Staff




  1. elroth

    Joined: Dec 1969



    Do wah ditty ditty dum ditty do - dead!

  1. Commodus

    Joined: Dec 1969


    The most logical response

    It was only a matter of time before someone mentioned that. I can't believe Dell thought "DJ Ditty" was going to be all the rage - especially not with that silly air guitar ad campaign they used to launch it.

    I'm sad to see Dell leave, but mainly because it hadn't been in the game very long. Less than 3 years, in fact.

  1. JacquesDav

    Joined: Dec 1969


    Woo hoo

    It was inevitable. I wonder what the cocky Micheal Dell has to say about this development? He can sing the blues and play it back to himself in one of the thousands of DJ Ditty's he'll have to dump at his fire sale.


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