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Dell withdraws from MP3 player market

updated 03:30 pm EDT, Tue August 22, 2006

Dell concedes defeat again

Dell has apparently conceded defeat in the MP3 player market, as reports indicate that the company is no longer selling any of its MP3 players and has removed most referencs to its DJ Ditty MP3 player from the Dell website. Electronista notes that the Texas-based Dell originally entered the digital audio player market in late 2003 to capitalize on the rapidly expanding popularity of Apple's iPod; however, despite attempts to compete with Apple on features and price, Dell has consistently struggled to find significant marketshare. Earlier this year, Dell discontinued all its hard drive-based players in favor of the lower-end DJ Ditty flash player. "As of today, Dell has quietly admitted its long-term failure in the market by removing the DJ Ditty and most references to it from the company website. Users of Dell's DJ forums have also reported that no Dell-branded players remain in the monthly catalog and that the DJ Ditty had been discounted earlier in the month," the report said.

In recent months, the company has struggled to leverage its operational superiority and direct model, posting dismal second-quarter earnings, including a decrease of 50 percent in profit; the company also recently anounced an informal probe by the SEC and the largest consumer recall ever, affecting 4.1 million batteries used in its laptops. Dell was reportedly aware of the battery flaws since last October.

In addition, the company said it will turn to AMD for CPU chips for its desktop lines, following an announcement earlier this year that it would offer servers with AMD's Opteron line.

 
Previous Comments

so long!!!!

08/22, 03:48pm reply

(playing taps in the background)

FastAMX79

Fresh-Faced Recruit

Joined: Sep 2000

0

retardo dell

08/22, 03:51pm reply

first they make a crappy product, then they fail to sell it, then they are gonna bring suit against apple for a monopoly.

its funny how none of these companies get it. Ipods are great because itunes is great. And great = simple.

maybe next time dell. go back to.. what do you guys do again?

freakboy2

Dedicated MacNNer

Joined: Oct 2002

0

Splendid

08/22, 04:15pm reply

Couldn't happen to a nicer company.

Recto Bold

Junior Member

Joined: Feb 2005

0

Hah hah

08/22, 04:28pm reply

To quote Nelson Muntz.

I generally have nothing against PCs or PC makers. But I never miss the opportunity to engage in a little healthy schadenfreude at Michael Dell's expense. Had he not been so vocal about his disdain for the Mac and Mac users, I wouldn't be trashing him at every turn.

Too bad for the deliriously dumb DJ Ditty. What marketing genius thought up that lame "aw shucks" name in the first place. the name sucked, the product sucked, and the manufacturer never ceases to find new way to suck at everything except for mediocrity.

JacquesDav

Fresh-Faced Recruit

Joined: Jun 2002

0

ITS' SO SAD

08/22, 04:40pm reply

It's horrible to think how failure is judged today, Dells all washed up, wheres' the 6Bln investment in R&D gone to???

And would somebody please tell Bill that Zune is being born DOA?!?!? Huge losses are sure to be inflicted on all companies whom embrace the windows vista trap...Or does he already know that Vista too is aproaching DBD..(dead before delivery).

Might be better just to close Dell now and sell off the assets to overseas investors who are the same wackos writing the spyware-virus anyway, outdated technology is infact a liability and those who hang on to it are doomed to repeat the death spiral...then retire to paradise.

Albert

Fresh-Faced Recruit

Joined: May 2003

0

LOLL

08/22, 05:03pm reply

HAHAHHAHAHAHAHAHHAHAHHAHAHAHAHAHAHHAHAHAHAHAHHAHAHHAHAHAHAHAHAHHAHAHAHAHAHHAHAHHAHAHAHAHAHAHHAHAHAHAHAHHAHAHHAHAHAHAHAHAHHAHAHAHAHAHHAHAHHAHAHAHA

jarod

Fresh-Faced Recruit

Joined: Apr 2005

0

Another iPod Killer RIP

08/22, 05:13pm reply

Seems that the iPod is outlasting them all. I do recall some funny quotes by Mr. Dell stating otherwise. Would like to see his face now and I would like to rub it in.

macmiser

Fresh-Faced Recruit

Joined: Aug 2006

0

Dell competed

08/22, 05:56pm reply

Sure, Dell competed on features and price, but they didn't compete on ease of use and style. Geeky features and cheap prices might work in some of Dell's other markets, but people who are going to wear a computing device want it to look good. They want it to match their personal style in addition to being able to play their music. That's a tough ask and only Apple has made any serious attempt at making a player that is elegant enough to fit the bill.

But I'm sick of people looking at the MP3 player market. I don't want an MP3 player. I want an AAC player and currently the only one in the game is the iPod. Since most people use iTunes, and most people buy CD's still and rip them, doesn't it make sense to make AAC players and a little app that will copy the AAC's to the player. Even if it didn't work with iTMS songs, it would have a much, much larger audience than all these MP3/WMP players that are out there.

This just goes to show that you can have all the money and resources in the world and still not be able to see what's staring you in the face.

beeble

Fresh-Faced Recruit

Joined: Mar 2004

0

McDell

08/22, 06:14pm reply

OK, Mike... what's next? Chicken McDell? Dell Whopper? Or maybe Dell Nuggets...? Meanwhile people are feasting around the corner, down the lane in the modest but nicely lit Apple Diner.

YangZone

Fresh-Faced Recruit

Joined: May 2000

0

bump bump bump

08/22, 06:58pm reply

"...and another one's gone and another one's gone another one bites the dust... bump bump bump another one bites the dust..."

Queen's Greatest Hits On sale now at the iTunes Music Store... :)

HCRefugee

Fresh-Faced Recruit

Joined: Mar 2003

0

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