updated 01:25 pm EDT, Tue August 22, 2006
Apple on "walk of shame"
Apple Ireland has responded to a Dublin man after he announced plans last week to perform a "walk of shame" with his broken iMac. Last Friday afternoon the man received a phone call from the head of Apple's corporate affairs in Ireland who introduced herself, apologized on behalf of Apple Ireland, and said she would take the matter into her own hands to resolve any outstanding issues. The Dublin man says he had a new replacement 2GHz iMac Intel Core Duo with 512MB of memory sitting on his desk roughly 90 minutes later, and the company has sent additional memory to match the broken iMac, which had 2GB installed.
The response came just after the man, who in an effort to prove he could deliver his hardware faster than Apple could arrange to pick it up, told a tale of numerous warranty repairs followed by additional complications.
Apple finally agreed to replace the faulty unit, according to the source, but failed to pick up the iMac one week after it agreed to the exchange. The man resorted to perform the walk out of sheer frustration, hoping Apple would listen and deliver a timely response.