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Wii retail price set at $170?

updated 02:25 pm EDT, Mon August 21, 2006

Wii retail price is $170?

There were rumours of this earlier, but now it's coming from Electronic Arts' VP and COO of worldwide studios, David Gardner. As he tells GamesIndustry, "I've heard in Japan that the price is about $170, but I don't know if the price has been set in Europe yet." Even though the price will probably vary from region to region, it seems unlikely that the cost will rise any more than the equivalent of $20-50 - meaning that the Wii will stay the cheapest next-gen console on the market. Gardner speculates that this is part of a Nintendo strategy, aimed at selling the Wii as a second console alongside a 360 or a PS3. Update: 1UP thinks that Gardner's quote is based on research by Japan's Nikko Citigroup, and that a more likely price is $199. They won't say why.




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