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Apple maintains dominance with iPod

updated 12:10 pm EDT, Thu August 17, 2006

iPod maintains dominance

Apple continues to lead the U.S. digital music player market in the second quarter of 2006 with 75.6 percent share, according to a recent study by the NPD Group. "Apple has done a great job of focusing consumers' attention on digital music in their products through millions of dollars in advertising," said Ross Rubin, an NPD analyst. Mobile phone companies may eat away at Apple's sizable lead, however, as they continue to unveil new phones with built-in music playing capability, according to ITworld.com. SanDisk achieved 9.7 percent market share taking second place below Apple, while Creative holds third place with 4.3 percent of the digital music player market. Samsung obtained 2.5 percent of the market, and Sony managed to take 1.9 percent.




by MacNN Staff

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  1. phillymjs

    Joined: Dec 1969

    0

    Ha!

    Boy, Creative's $100M marketing blitz really paid off. Forget about beating the iPod, they can't even beat "other"! :-)

  1. edac2

    Joined: Dec 1969

    0

    Should Cell Phones Count?

    If all cell phones eventually come with built-in MP3 players, as they now do with cameras, does this really count as iPod competition? Not everyone will use the music feature, or even know how to get songs onto their phones.

  1. MichaelNH

    Joined: Dec 1969

    0

    Why try?

    The dumb argument of "the ipod doesn't have FM tuner, FM recorder, etc".... is one reason I think it does so well..... if you put too many features into something, it becomes less user friendly. I've tried playing with the "other" brand mp3 players, and it's nuts trying to get through all the "features"... I like it simple..... an MP3 player that play mp3's, what a concept.

  1. PookJP

    Joined: Dec 1969

    0

    Yeah...

    It's clearly the lack of an FM tuner that has made the iPod such a resounding success. The design, UI, integration with iTunes, size, and price points are all secondary to that missing tuner.

  1. rok

    Joined: Dec 1969

    0

    fm tuner...

    um, well, apple DID capitulate somewhat to that crowd by releasing their own fm tuner. wasn't that at a macworld expo? or paris? maybe last year's wwdc? either way, steve demo'd it on stage so it was one of those three.

  1. mgpalma

    Joined: Dec 1969

    0

    Yeah, so much for people

    loosing interest in the iPod like so many tech pundits predict. The demand seems consistent to me...

  1. MichaelNH

    Joined: Dec 1969

    -1

    FM tuner.... exactly...

    Yes they released the external tuner to make people happy. I would imagine that if they sold 1 or 2 FM tuners for every 4 iPod's sold, it could be a sign that people want it built it... but I'm doubting those odds... so a good way to test for demand I suppose.

  1. rubaiyat

    Joined: Dec 1969

    0

    Improvement or not?

    The one big question I have which wasn't answered by the article is:

    Is this a greater or lesser market share than the last recorded sales figures?

  1. DoctorGonzo

    Joined: Dec 1969

    0

    An important point

    An iPod purchase almost certainly signifies that the customer intends to use the device for music playback. A customer purchasing a cell phone that has MP3 playback abilities does not indicate any such thing, as the primary use of the device is overwhelmingly not related to listening to music and may never be used for such functions.

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