toggle

AAPL Stock: 108 ( + 1.02 )

Printed from http://www.macnn.com

Apple files for 'Multi-Pass' trademark

updated 12:45 am EDT, Wed August 16, 2006

'Multi-Pass' trademark

Yet another Apple trademark filing has surfaced, but this time related to its iTunes digital music service. The company has filed a new 'multi-pass' trademark, which apparently references the ability to easily purchase a bundle of television shows or other content at a discount. Earlier this year, Apple launched and subsequently expanded its multi-pass options at its iTunes Music Store. The company filed for the "Multi-Pass" trademark in Europe, following its original filing of application 36949 originated in Trinidad and Tobago earlier in February 2006. The formal list of Classifications the trademark applies to include advertising and business services (No. 35), Communication services/telecom (No. 38) and Education and entertainment services (No. 41).

Apple's filing was prepared by Field Fisher Waterhouse LLP of London, England. International Class 35 relateds to retail services in the field of entertainment featuring pre-recorded musical and audio visual works provided via the Internet and other electronic and communications networks, while International Class 38 relates to transmission and distribution of data or audio-visual images via a global computer network or the internet.

Neo contributed to this report.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

  1. wr11

    Joined: Dec 1969

    0

    Multi-Pass

    Ha! Multi-pass. Milla Jovovich now needs to do an Apple ad.

  1. eldarkus

    Joined: Dec 1969

    0

    lol!!

    LeeLoo Dallas.. multi-pass... Thats gonna be a great ad! :)

  1. kaisdaddy

    Joined: Dec 1969

    0

    Glad to see...

    ...I'm not the only one who immediately thought of the Fifth Element.

    All true nerds will get it right away. Everyone else will just wonder what the heck we're talking about. :-)

  1. denim

    Joined: Dec 1969

    0

    Definitely not the only 1

    I like the idea of a Milla Jovovich ad if they do this.

  1. ZinkDifferent

    Joined: Dec 1969

    0

    muuuultiiii-passs!

    "Yes, honey, she knows it's a multi-pass!"

  1. koolkid1976

    Joined: Dec 1969

    0

    re:Glad to see...

    Yep, yep. I immediately thought of that too. I guess Milla did a good job with that word so it stuck in our mind. I agree Apple should have her do a commercial for the same reason.

  1. bommai

    Joined: Dec 1969

    0

    wanna watch it again

    I love that movie too but have not seen the movie in a while. After this discussion, I have got to watch the movie again just to hear her say it :-) I have the DVD too.

  1. zerock

    Joined: Dec 1969

    0

    bada---

    bada boom! big badaboom!

  1. test22

    Joined: Dec 1969

    0

    bada---

    bada boom! big badaboom!

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Tablo DVR

With over-the-top content options growing past Hulu and Netflix, consumers may be finding it harder to justify paying a monthly fee fo ...

Sound Blaster Roar Bluetooth speaker

There could very well be a new king of the hill for Bluetooth speakers, with Sound Blaster's recent entry into the marketplace. Bring ...

Kenu Airframe Plus

Simple, stylish and effective, the Kenu Airframe + portable car mount is the latest addition to Kenu's lineup. Released earlier this ...

toggle

Most Commented