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Apple files for 'Multi-Pass' trademark

updated 12:45 am EDT, Wed August 16, 2006

'Multi-Pass' trademark

Yet another Apple trademark filing has surfaced, but this time related to its iTunes digital music service. The company has filed a new 'multi-pass' trademark, which apparently references the ability to easily purchase a bundle of television shows or other content at a discount. Earlier this year, Apple launched and subsequently expanded its multi-pass options at its iTunes Music Store. The company filed for the "Multi-Pass" trademark in Europe, following its original filing of application 36949 originated in Trinidad and Tobago earlier in February 2006. The formal list of Classifications the trademark applies to include advertising and business services (No. 35), Communication services/telecom (No. 38) and Education and entertainment services (No. 41).

Apple's filing was prepared by Field Fisher Waterhouse LLP of London, England. International Class 35 relateds to retail services in the field of entertainment featuring pre-recorded musical and audio visual works provided via the Internet and other electronic and communications networks, while International Class 38 relates to transmission and distribution of data or audio-visual images via a global computer network or the internet.

Neo contributed to this report.

 
Previous Comments

Multi-Pass

08/16, 04:25am reply

Ha! Multi-pass. Milla Jovovich now needs to do an Apple ad.

wr11

Dedicated MacNNer

Joined: Feb 2001

0

lol!!

08/16, 09:45am reply

LeeLoo Dallas.. multi-pass... Thats gonna be a great ad! :)

eldarkus

Fresh-Faced Recruit

Joined: Feb 2004

0

Glad to see...

08/16, 10:18am reply

...I'm not the only one who immediately thought of the Fifth Element.

All true nerds will get it right away. Everyone else will just wonder what the heck we're talking about. :-)

kaisdaddy

Fresh-Faced Recruit

Joined: Apr 2005

0

Definitely not the only 1

08/16, 11:56am reply

I like the idea of a Milla Jovovich ad if they do this.

denim

Mac Elite

Joined: Jun 2000

0

muuuultiiii-passs!

08/16, 01:01pm reply

"Yes, honey, she knows it's a multi-pass!"

ZinkDifferent

Fresh-Faced Recruit

Joined: Jan 2005

0

re:Glad to see...

08/16, 01:35pm reply

Yep, yep. I immediately thought of that too. I guess Milla did a good job with that word so it stuck in our mind. I agree Apple should have her do a commercial for the same reason.

koolkid1976

Fresh-Faced Recruit

Joined: May 2003

0

wanna watch it again

08/16, 02:41pm reply

I love that movie too but have not seen the movie in a while. After this discussion, I have got to watch the movie again just to hear her say it :-) I have the DVD too.

bommai

Fresh-Faced Recruit

Joined: Feb 2001

0

bada---

08/20, 10:13pm reply

bada boom! big badaboom!

zerock

Dedicated MacNNer

Joined: Aug 2004

0

bada---

09/05, 02:20am reply

bada boom! big badaboom!

test22

Fresh-Faced Recruit

Joined: Jul 2006

0

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