Apple files for 'Multi-Pass' trademark
updated 12:45 am EDT, Wed August 16, 2006
'Multi-Pass' trademark
Yet another Apple trademark filing has surfaced, but this time related to its iTunes digital music service. The company has filed a new 'multi-pass' trademark, which apparently references the ability to easily purchase a bundle of television shows or other content at a discount. Earlier this year, Apple launched and subsequently expanded its multi-pass options at its iTunes Music Store. The company filed for the "Multi-Pass" trademark in Europe, following its original filing of application 36949 originated in Trinidad and Tobago earlier in February 2006. The formal list of Classifications the trademark applies to include advertising and business services (No. 35), Communication services/telecom (No. 38) and Education and entertainment services (No. 41).
Apple's filing was prepared by Field Fisher Waterhouse LLP of London, England. International Class 35 relateds to retail services in the field of entertainment featuring pre-recorded musical and audio visual works provided via the Internet and other electronic and communications networks, while International Class 38 relates to transmission and distribution of data or audio-visual images via a global computer network or the internet.
Neo contributed to this report.
Multi-Pass
08/16, 04:25am reply
Ha! Multi-pass. Milla Jovovich now needs to do an Apple ad.
wr11
Dedicated MacNNer
Joined: Feb 2001
lol!!
08/16, 09:45am reply
LeeLoo Dallas.. multi-pass... Thats gonna be a great ad! :)
eldarkus
Fresh-Faced Recruit
Joined: Feb 2004
Glad to see...
08/16, 10:18am reply
...I'm not the only one who immediately thought of the Fifth Element.
All true nerds will get it right away. Everyone else will just wonder what the heck we're talking about. :-)
kaisdaddy
Fresh-Faced Recruit
Joined: Apr 2005
Definitely not the only 1
08/16, 11:56am reply
I like the idea of a Milla Jovovich ad if they do this.
denim
Mac Elite
Joined: Jun 2000
muuuultiiii-passs!
08/16, 01:01pm reply
"Yes, honey, she knows it's a multi-pass!"
ZinkDifferent
Fresh-Faced Recruit
Joined: Jan 2005
re:Glad to see...
08/16, 01:35pm reply
Yep, yep. I immediately thought of that too. I guess Milla did a good job with that word so it stuck in our mind. I agree Apple should have her do a commercial for the same reason.
koolkid1976
Fresh-Faced Recruit
Joined: May 2003
wanna watch it again
08/16, 02:41pm reply
I love that movie too but have not seen the movie in a while. After this discussion, I have got to watch the movie again just to hear her say it :-) I have the DVD too.
bommai
Fresh-Faced Recruit
Joined: Feb 2001
bada---
08/20, 10:13pm reply
bada boom! big badaboom!
zerock
Dedicated MacNNer
Joined: Aug 2004
bada---
09/05, 02:20am reply
bada boom! big badaboom!
test22
Fresh-Faced Recruit
Joined: Jul 2006