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AOL buys GameDaily

updated 11:15 am EDT, Wed August 16, 2006

AOL buys GameDaily

America Online (part of Time Warner) has bought GameDaily.com, "the independent voice of gaming," Reuters is reporting. AOL will keep the brand as it sweeps it under its AOL Games division and adds to editorial staff. GameDaily's audience represents a lucrative target for AOL, as the largest portion of it is the fabled 18-to-34-year-old male. The company has recently been looking to profit off of growth in Web advertising - not the least because the company's Internet subscriptions have been declining in the past few years.




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