toggle

AAPL Stock: 121.3 ( -1.07 )

Printed from http://www.macnn.com

Helio opening Apple-like retail stores

updated 03:45 pm EDT, Tue August 15, 2006

Helio Opening Stores

Carrier-based retail stores are not a new concept; neither are the recent Nokia and Samsung stores that showcase the cellphones themselves. Helio, however, will likely be the very first MVNO (mobile virtual network operator) to have a retail presence of its own. The young provider says it plans to open its first store in Santa Monica during October, followed by others in San Diego, Palo Alto, Denver, and New York City. Without a physical infrastructure to support, Helio has shifted its emphasis to promoting its phones and the lifestyle associated with them. Each store will have an ultra-modern look (pictured) that resembles the airy, metal and glass look of many Apple stores. It will also formalize Apple's largely unrestricted store browsing through a lounge intended to draw in younger users who want to access the Internet and socialize.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

HP 14-x030nr 14-inch Chromebook

If you're like us, chances are you've come to realize that you need the ability to access the Internet on the go. Also, you've prob ...

15-inch MacBook Pro with Force Touch

Apple's 15-inch Retina MacBook Pro continues to be a popular notebook with professional users and prosumers looking for the ultimate ...

Typo keyboard for iPad

Following numerous legal shenanigans between Typo -- a company founded in part by Ryan Seacrest -- and the clear object of his physica ...

toggle

Most Commented