toggle

AAPL Stock: 104.83 ( + 1.84 )

News Archive for 06/08/12

Choose an article from the archive listing on this page or refine your selection using the controls in the gray box below.

Yearly Archives: Archives:

2000

2001

2002

Of:  /  / 

  

2003

2004

2005

2006

2007

2008

2009

 

Analyst: Apple's real target is Dell, not Microsoft

08/12, 9:15pm

Analyst on Apple and Dell

Apple's struggle for marketshare is most often thought of as a fight against the entire 95% of Windows computer sales - as much an ideological battle as an attempt to claim a larger portion of the OS market. At least one analyst, however, believes that OS X is mainly useful to Apple as a means to the company's true end: defeating Dell in hardware sales. Controversial analyst Rob Enderle observes that Apple is less openly confrontational regarding Windows whenever it advertises the Mac in public, even as it gets press for challenging its rival at events like WWDC. Apple's tactic in the era of Intel-based Macs is not to overthrow Windows, but to offer a software advantage over companies like Dell (who are forced to bundle third-party software for the same features). Read about Microsoft's unwitting role in Apple strategy after the jump.

MacNN Sponsor

MacNN Newsletter

FREE Apple, iPhone and Mac Newsletter

  • We will not share your email address with anyone.

    toggle

    Most Popular

    MacNN Sponsor

    Recent Reviews

    Sound Blaster Roar Bluetooth speaker

    There could very well be a new king of the hill for Bluetooth speakers, with Sound Blaster's recent entry into the marketplace. Bring ...

    Kenu Airframe Plus

    Simple, stylish and effective, the Kenu Airframe + portable car mount is the latest addition to Kenu's lineup. Released earlier this ...

    Plantronics Rig Surround 7.1 headset

    Trying to capture the true soundscape of video games can be a daunting task. Looking to surround-sound home theater options, users hav ...

    toggle

    Most Commented