updated 09:10 am EDT, Fri August 11, 2006
Sony must rescue PSP
Executive VP and COO of worldwide studios David Gardner has told British publication MCV that Sony is failing to support the PSP, at least in face of the stiff competion represented by the Nintendo DS. "I don't think Sony can afford to sit back," Gardner says. "I think they still have things they can do with the price and performance of the machine - things that they need to address." As the Scan has reported the PSP is actually doing quite well financially, but the DS may be on the cusp of overtaking the PSP in both software and hardware sales. The popularity of the DS has forced EA to reevaluate its priorities. Gardner continues, "There's no doubt that EA has historically bet more on PSP. I think we were excited by the technology, but the consumers have proven that actually what they want is fun. We must never forget that what we need to focus on is fun and so EA is putting more effort behind DS games - and creative ones that really take advantage of the hardware."