updated 12:45 pm EDT, Thu August 10, 2006
MTV buys Atom for $200M
Take that, Activision. In an attempt to further penetrate the market of gamers, MTV Networks (a division of Viacom) has decided to buy Atom Entertainment for a colossal $200 million. This will grant access to Shockwave.com and Addicting Games, Websites hosting simple yet popular Flash- and Java-based minigames. The logic of this might be questionable, until you realize that MTV estimates a potential audience of 50 million gamers. Viacom already owns Xfire, NeoPets, and GameTrailers.com.