toggle

AAPL Stock: 119 ( + 1.4 )

Printed from http://www.macnn.com

Atari PR admits that Driv3r was "half-baked"

updated 11:20 am EDT, Thu August 10, 2006

Driv3r was "half-baked"

Here's the sort honesty desperately missing in marketing, public relations, and the corporate world in general: Atari's vice president of sales and marketing, Nique Fajors, has confessed that the much-hyped Driv3r was "a half-baked product that was pushed out the door for revenue reasons." Easy to say when the franchise is now in Ubisoft's hands perhaps, but during his speech at Atari's annual press event, Fajors also said that steps would be taken to fix quality control at the company. The plan is to hire teams embodying "disgust with losing and disgust with being mediocre."




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

IDrive cloud backup and sync service

There are a lot of cloud services out there, and nearly all of them can be used for backing up key files and folders. A few dedicated ...

Plantronics BackBeat Pro Bluetooth headphones

Looking for a pair of headphones that can do everything a user requires is a task that can take some study. Trying to decide on in-ear ...

MaxUpgrades 512GB Retina MacBook Pro SSD

Apple's Retina line of MacBook Pro notebooks have been impressive, right from their debut in 2012. Thinner than the previous model, t ...

toggle

Most Commented