toggle

AAPL Stock: 126.44 ( -0.16 )

Printed from http://www.macnn.com

Atari PR admits that Driv3r was "half-baked"

updated 11:20 am EDT, Thu August 10, 2006

Driv3r was "half-baked"

Here's the sort honesty desperately missing in marketing, public relations, and the corporate world in general: Atari's vice president of sales and marketing, Nique Fajors, has confessed that the much-hyped Driv3r was "a half-baked product that was pushed out the door for revenue reasons." Easy to say when the franchise is now in Ubisoft's hands perhaps, but during his speech at Atari's annual press event, Fajors also said that steps would be taken to fix quality control at the company. The plan is to hire teams embodying "disgust with losing and disgust with being mediocre."




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

Prong PWR Case

Ultimately there's one thing we all want from smartphone accessories; we want options. When it comes to keeping our iPhone charged, w ...

iHome iBT74 Color Changing Bluetooth Speaker

There's no reason why your tech can't look good while doing what it was designed to do. That's the reason that sports cars look goo ...

Logitech Gaming Daedalus Prime Mouse

Logitech Gaming continues to expand upon its peripherals line, with each one looking to fit neatly into a breadth of gaming needs. Bui ...

toggle

Most Commented