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Atari PR admits that Driv3r was "half-baked"

updated 11:20 am EDT, Thu August 10, 2006

Driv3r was "half-baked"

Here's the sort honesty desperately missing in marketing, public relations, and the corporate world in general: Atari's vice president of sales and marketing, Nique Fajors, has confessed that the much-hyped Driv3r was "a half-baked product that was pushed out the door for revenue reasons." Easy to say when the franchise is now in Ubisoft's hands perhaps, but during his speech at Atari's annual press event, Fajors also said that steps would be taken to fix quality control at the company. The plan is to hire teams embodying "disgust with losing and disgust with being mediocre."

by MacNN Staff





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