toggle

AAPL Stock: 132.65 ( + 2.37 )

Printed from http://www.macnn.com

ATI being rebranded as AMD

updated 09:00 am EDT, Tue August 8, 2006

ATI rebranded as AMD

If you're hunting for a high-end video card a few months from now, don't bother searching for ATI; the name has effectively ceased to be. Eager to display their total absorption and control of ATI, AMD has announced that any future video cards from the division will bear the AMD brand. This ends 21 years of the ATI name, the company having been founded in Markham, Ontario, Canada in 1985. Update: ArsTechnica notes that contrary to earlier reports, an AMD PR rep insists they will keep the ATI name for video cards. "AMD has no plans to drop the ATi brand name or ATi's product brands. The ATi name will live on at AMD as our leading consumer brand, and so will the Radeon brand and other ATi product brands. AMD's executive management knows very well the power and value of branding, and ATi's branding is some of the most valued in the global technology industry."




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Advertisement

Recent Reviews

Apple 12-inch Retina MacBook

It is an exciting time for consumer technology, with gadgets and devices that once used to the stuff of dreams now coming to fruition. ...

JBL Synchros Reflect in-ear headphones

All headphones are not created equally, especially when it comes to use during vigorous activities or workouts. Over-the-ear headphone ...

Bracketron Power Flex external battery

When we're traveling or just generally out and about, we've taken to bringing a tablet and Bluetooth keyboard with us, rather than a ...

toggle

Most Commented