updated 02:25 pm EDT, Tue August 8, 2006
AMD ATI Brand Drop Untrue
Just recently, it was reported that AMD was going to abandon the ATI name, as official AMD sources had apparently claimed that there was more reason to keep the product names than the brand behind them. Further investigations, however, show the opposite to be true. According to this most recent news, AMD has clarified its position and said that while it intends to keep the AMD brand intact, this doesn't mean that the ATI brand will disappear. The two names will remain distinct for the foreseeable future, and AMD in fact claims that there's a distinct advantage to the ATI name.