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Study: DAP owners often use them in cars

updated 12:55 pm EDT, Wed August 2, 2006

DAP Players In Cars

The primary advantage of iPods and other digital audio players is choice: carrying hours of music with you means that you can escape the monotony of FM radio or play exactly what you want to hear during a road trip. A recent study by Harris Interactive Reports shows that many of us recognize that choice. According to Harris, two-thirds of all adult car owners who also own a DAP also use the device in their car. Moreover, 14% of all adult car owners are looking for some kind of DAP integration in their next car and would vastly prefer stereos with direct interfaces to what they typically use now, such as cassette adapters and FM tuners. Harris reaches the conclusion that car and stereo manufacturers need to focus on better integration before buyers will truly be happy.

by MacNN Staff




  1. Sabon

    Joined: Dec 1969


    Yes to iPod and car integ

    My wife is buying a new car soon (convertable) and my imput consisted of making sure it had something built into the car to contact our iPods to it and control them from the steering wheel. She didn't think it was important until I reminded her what it is like every time hooking up our Griffin Cassette adapter and power for it. THEN she goes, oh yes, we want that built in. It honestly might determine which car we buy.

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