Transitive's QuickTransit, which powers Apple's Rosetta translation software, has won the Morgan Stanley Innovation Award. "By enabling immediate software migration to chosen strategic server platforms, we believe that Transitive can help eliminate much of the difficulty and expense that companies face when upgrading hardware," explained Morgan Stanley Chief Information Office Guy Chiarello. Transitive was one of the first companies to offer the technology which was later used in Rosetta, and was chosen by Apple to provide the software that has eased the transition from PowerPC to Intel processors. Bob Wiederhold, President and CEO of Transitive, stated that the award was an honor and "That their evaluation has resulted in this award is a testimony to the potential of Transitive's hardware virtualization technology." Rosetta was initially criticized by Mac fans for being too slow, but Transitive defended its technology; however, since then Transitive software has been well received by many critics.