updated 04:05 pm EDT, Tue August 1, 2006
Could the shrinking of E3 affect the size of the Penny Arcade Expo (PAX)? Mike "Gabe" Krahulik seems to think so, based on a recent post at his popular comic's Website. He claims a projected attendance of 13,000 people at the next PAX (August 25-27th), and to have already received calls from many publishers and devlopers interested in exhibiting at PAX 2007. Unlike E3, PAX concentrates on entertainment over promotion, featuring events like concerts, tournaments, discussion panels, and 24-hour tabletop gaming. In the absence of the semi-public forum that E3 provided however, companies may be flocking to PAX in order to get in touch with their target audience. The expo is already supported by names like Nintendo, Ubisoft, Microsoft and ATI.