toggle

AAPL Stock: 93.94 ( -0.49 )

Printed from http://www.macnn.com

Apple, Coke to promote iTunes

updated 05:20 pm EDT, Tue August 1, 2006

Apple, Coke to promo iTMS

Apple and Coca Cola have agreed to jointly promote the European iTunes site, according to one report. Coke will link its website to Apple's iTunes under the new agreement, offering millions of free digital music downloads on its drinks in the UK and Germany, according to FT.com. "For Coca-Cola, it is clear that as consumers spend more time online and we need to find ways to become an important, relevant part of their lives," Tim Kopp said, vice president of global interactive marketing for Coke. The deal follows Apple's partnership with Nike, The Gap, and Facebook to bolster its iTunes Music Store offerings. iTunes is the market leader of digital music stores, dominating the industry with more than one billion tracks sold as of February 23rd, 2006.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

  1. ccsccs7

    Joined: Dec 1969

    0

    The Cola Wars

    Okay, so is it Pepsi for the US and Coca-Cola for Europe? Hmm, the complexities of big business.

  1. alex74

    Joined: Dec 1969

    0

    Wrong! Coke goes Telekom!

    Hi,

    just today I got an emal from CokaCola that in Germany they switching their Musicbusiness to Musicload!. So they, at least in Germany, go to the biggest competitor of iTunes. So the news sounding wrong or at least not true for all of Europe. Or is Germany no longer part of Europe? ;) Maybe the US sees that different. Maybe only the "new Europe"?

  1. cvbcvb

    Joined: Dec 1969

    0

    Old

    Old Europe is so Twentieth Century.

    CVB

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Razer Kraken Pro headset

Gaming headphones are a challenge to get right, for a long list of reasons that are unique to the consumer buying them. Some shoppers ...

Patriot Aero Wireless Mobile Drive

Regardless of how large a tablet you buy, you always want more space. There's always one more movie or another album you'd cram on, ...

Patriot Fuel+ 6000 and 9000mAh batteries

Mobile device batteries are better than they used to be, but there's always a scenario where users could use more juice. Upgrade manu ...

toggle

Most Commented