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Apple, Coke to promote iTunes

updated 05:20 pm EDT, Tue August 1, 2006

Apple, Coke to promo iTMS

Apple and Coca Cola have agreed to jointly promote the European iTunes site, according to one report. Coke will link its website to Apple's iTunes under the new agreement, offering millions of free digital music downloads on its drinks in the UK and Germany, according to "For Coca-Cola, it is clear that as consumers spend more time online and we need to find ways to become an important, relevant part of their lives," Tim Kopp said, vice president of global interactive marketing for Coke. The deal follows Apple's partnership with Nike, The Gap, and Facebook to bolster its iTunes Music Store offerings. iTunes is the market leader of digital music stores, dominating the industry with more than one billion tracks sold as of February 23rd, 2006.

by MacNN Staff



  1. ccsccs7

    Joined: Dec 1969


    The Cola Wars

    Okay, so is it Pepsi for the US and Coca-Cola for Europe? Hmm, the complexities of big business.

  1. alex74

    Joined: Dec 1969


    Wrong! Coke goes Telekom!


    just today I got an emal from CokaCola that in Germany they switching their Musicbusiness to Musicload!. So they, at least in Germany, go to the biggest competitor of iTunes. So the news sounding wrong or at least not true for all of Europe. Or is Germany no longer part of Europe? ;) Maybe the US sees that different. Maybe only the "new Europe"?

  1. cvbcvb

    Joined: Dec 1969



    Old Europe is so Twentieth Century.


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