toggle

AAPL Stock: 126.44 ( -0.16 )

Printed from http://www.macnn.com

Apple, Coke to promote iTunes

updated 05:20 pm EDT, Tue August 1, 2006

Apple, Coke to promo iTMS

Apple and Coca Cola have agreed to jointly promote the European iTunes site, according to one report. Coke will link its website to Apple's iTunes under the new agreement, offering millions of free digital music downloads on its drinks in the UK and Germany, according to FT.com. "For Coca-Cola, it is clear that as consumers spend more time online and we need to find ways to become an important, relevant part of their lives," Tim Kopp said, vice president of global interactive marketing for Coke. The deal follows Apple's partnership with Nike, The Gap, and Facebook to bolster its iTunes Music Store offerings. iTunes is the market leader of digital music stores, dominating the industry with more than one billion tracks sold as of February 23rd, 2006.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

  1. ccsccs7

    Joined: Dec 1969

    0

    The Cola Wars

    Okay, so is it Pepsi for the US and Coca-Cola for Europe? Hmm, the complexities of big business.

  1. alex74

    Joined: Dec 1969

    0

    Wrong! Coke goes Telekom!

    Hi,

    just today I got an emal from CokaCola that in Germany they switching their Musicbusiness to Musicload!. So they, at least in Germany, go to the biggest competitor of iTunes. So the news sounding wrong or at least not true for all of Europe. Or is Germany no longer part of Europe? ;) Maybe the US sees that different. Maybe only the "new Europe"?

  1. cvbcvb

    Joined: Dec 1969

    0

    Old

    Old Europe is so Twentieth Century.

    CVB

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

Prong PWR Case

Ultimately there's one thing we all want from smartphone accessories; we want options. When it comes to keeping our iPhone charged, w ...

iHome iBT74 Color Changing Bluetooth Speaker

There's no reason why your tech can't look good while doing what it was designed to do. That's the reason that sports cars look goo ...

Logitech Gaming Daedalus Prime Mouse

Logitech Gaming continues to expand upon its peripherals line, with each one looking to fit neatly into a breadth of gaming needs. Bui ...

toggle

Most Commented