updated 05:20 pm EDT, Tue August 1, 2006
Apple, Coke to promo iTMS
Apple and Coca Cola have agreed to jointly promote the European iTunes site, according to one report. Coke will link its website to Apple's iTunes under the new agreement, offering millions of free digital music downloads on its drinks in the UK and Germany, according to FT.com. "For Coca-Cola, it is clear that as consumers spend more time online and we need to find ways to become an important, relevant part of their lives," Tim Kopp said, vice president of global interactive marketing for Coke. The deal follows Apple's partnership with Nike, The Gap, and Facebook to bolster its iTunes Music Store offerings. iTunes is the market leader of digital music stores, dominating the industry with more than one billion tracks sold as of February 23rd, 2006.