updated 08:55 am EDT, Mon July 31, 2006
Ad campaign low-budget
After much success with the iPod ad campaign to push the digital music player as hip and cool, some question the quality of the new Mac-centric "Get a Mac" ad campaign. In a recent OSWeekly.com report, columnist Brandon Watts says the ads are rather low-budget compared to previous Apple efforts. The ads have already been easily parodied and mocked by internet-based Windows enthusiasts--using supplies as simple as a white backdrop and video camera. However, Watts believes that the critical belief that these advertisements are too harsh to Microsoft and come off as rude and condescending is simply not true. "Companies always try to point out the advantages that they have over the competition, but instead of going the traditional route, Apple used two distinct individuals to portray the differences between Windows and OS X," wrote Watts in his recent column. The advertising battle will heat up later this year as Microsoft gears up for the launch of its new campaign for the release of the much-delayed Windows Vista featuring comedian Demetri Martin.