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MS prompts PC makers to accent Vista

updated 02:20 pm EDT, Thu July 27, 2006

MS prompts PC makers

Microsoft is trying to convince computer makers to adopt a new style of PC design that accents its Windows Vista operating system. The company has hand-delivered how-to kits depicting "accelerated curves" as well as "purposeful contrast," featuring preferred colors of "Obsidian" black and "Ice" white. "We want people to fall in love with their PCs, not to simply use them to be productive and successful," the enclosed booklet reads. "We want PCs to be objects of pure desire." A team of 20 in-house designers has been quietly working for the past 18 months on a new look for PCs that will run Windows Vista, according to BusinessWeek online.

The software giant could come up against large hurdles in its attempts to transform the PC ecosystem, however, as many hardware manufacturers depend on their own style and design in a market that already holds tight margins. Apple has, from the company's inception, always used a unified design for its products, building everything itself to offer consumers a seamless experience.

"You're going to see more and more of this desire to integrate hardware and software," said a top PC design executive.

Following Apple's lead

Several OEMs (Original Equipment Manufacturers) such as Sony and Dell recently looked to Apple's strategy in the retail arena, hoping to cash in by establishing their own chains of branded retail stores and kiosks. Many of these companies, however, already rely heavily on established retail outlets such as Best Buy and Circuit City as a critical part of their financial strategy, with brick-and-mortar store figures helping to determine share prices.

Windows Vista, which has already been scrapped once and delayed on numerous occasions, is expected to ship in early 2007. Many industry watchers believe Vista will benefit from a re-design in PC look and feel, especially in the wake of Microsoft's removal of key features which were highly anticipated.

by MacNN Staff




  1. appleisgreat

    Joined: Dec 1969


    They just don't get it...

    What Microsoft can't understand is that it's their crappy OS that frustrates people--not the industrial design. High end Dell, HP, and Sony machines already have attractive industrial design. It's Windows that is the problem.

  1. FastAMX79

    Joined: Dec 1969


    i agree

    with the above post. Higher end PCs do look nice (some at least) and its NOT the box that is the problem. its the software than makes to box almost work correctly. Its like taking a trud, and wrapping it in a pretty bow. Its still a t***!! (the t*** being the OS)

  1. SubPop

    Joined: Dec 1969



    Well, of course.. Microsoft has already admitted (by actions as well as words) that they can't really do much about the frustrating nature of Windows.. Any re-design would kill the OS and the company.. That's why they have to rely on the manufacturers to make the platform more appealing - MS is stuck in a rut.

  1. mmmdoughnuts

    Joined: Dec 1969


    My friend likes the same

    analogy. You can't polish a t***(TM)!

  1. Horsepoo!!!

    Joined: Dec 1969


    I once rubbed a t***

    for a very, VERY long time. And when I was done, it sparkled and shined.

  1. kw99

    Joined: Dec 1969


    It would help

    If the OS that Microsoft wants hardware makers to "accent" was actually released. Microsoft needs to focus on what's important - telling PC hardware company how to design the box is not important. Having a decent OS for those boxes to run IS.

  1. bigpoppa206

    Joined: Dec 1969


    I'll have some

    of what the guy above me is smoking!!!!!!!!

  1. UberFu

    Joined: Dec 1969



    sounds like M$ wants to push hardware makers to build their machines o be more Mac-like...maybe we'll see M$ attempt to buy some dinky hardware company and try the Apple approach to selling products_

  1. Rosyna

    Joined: Dec 1969


    black and white?

    Aren't those Apple's colors of choice?

  1. Rezzz

    Joined: Dec 1969


    the whole widget

    Since they can't have an end-to-end solution like Apple does, they'll use their bullying and/or bribery tactics to coerce PC manufacturers into adopting a suggested industrial design. But, there's a problem with that. If they all adopt the M$ design, how do they differentiate themselves from each other? The logo?

    M$, if you want to be Apple, you'll have to jump into the PC market (besides the xBox) to have the whole widget. Somehow I don't think your partners will be particuliarly pleased with that.

    Ballmer! You crack me up, man.. You're going to be the "primary champion of innovation in our company." You've got a Steve Jobs complex without the brilliance to back it up!! Do what you do best. Give away your product at a LOSS until you can eat into marketshare. You've got the cash on-hand to get away with it.

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