updated 10:55 am EDT, Thu July 27, 2006
Apple targets high-ed
Following its highest quarterly revenue through our U.S. education channel in over 10 years, the company appears to be aggressively marketing on college campuses. The Emory Whell, the student newspaper at Emory University, reports that Apple is making a large effort to reach university and college students. The student newspaper has planned to open kiosks around its campus, which will be sponsored by Apple. "While I cannot comment on behalf of Apple, targeted marketing campaigns such as this appear representative of the company's larger efforts to effectively communicate the value proposition of its products to the higher education market," one representative told MacNN. Recently Apple has offered special deals to students through the Apple educational discount store as well its free iPod nano offer--via mail-in rebate--with the purchase of any Mac.