updated 11:00 am EDT, Thu July 27, 2006
Apple adds E! to iTMS
Apple and E! Entertainment today announced that programs from E! are available for purchase from the iTunes Music Store. New weekly episodes of the second season of hit series "The Girls Next Door," "The Soup," the new season of "Dr. 90210," as well as new episodes of "The Simple Life: 'Til Death Do Us Part" starring Paris Hilton and Nicole Richie will be available the day after broadcast for purchase and download for $1.99 per episode. "We're thrilled to expand our growing video catalog with this original content from E! Entertainment Television," said Eddy Cue, Apple's vice president of iTunes. "With over 35 million videos sold, iTunes provides the best way for fans to discover, purchase and download video online." [updated]
Season two of "The Girls Next Door" debuts on E! on July 30th, taking viewers beyond the gates and behind closed doors to reveal the world of Hugh Hefner and his three girlfriends Holly, Bridget and Kendra. iTunes will offer the premiere episode on July 31st. "The Simple Life: 'Til Death Do Us Part" follows the lives of Paris and Nicole as they undergo a crash course in marriage and motherhood, while "Dr. 90210" takes viewers inside the offices and homes of high profile Beverly Hills plastic surgeons. Past season episodes of "The Simple Life," "The Girls Next Door" and "Dr. 90210" are also available via iTunes.
"This new partnership underscores our commitment to our E! Everywhere initiative, making E! content available to viewers on multiple platforms and on demand," said Ted Harbert, president and CEO of E! Entertainment. "We're delighted to pursue this new programming opportunity with iTunes, allowing us to further expand the E! brand and reach even more entertainment fans."
iTunes continues to grow
Apple on Tuesday scored exclusive rights to distribute the digital collector's version of the Beach Boys Pet Sounds album, a collection of 90 audio tracks slated for shipment on August 28th via iTunes exclusively for one month before it is sold by other online music services.
Apple also managed to add several more TV shows from both the Warner Brothers and CBS networks to its iTunes Music Store on Tuesday, broadening its digital video offering once again.
Apple continues to lead the market with its iPod portable media player and iTunes combination, standing strong as competitors repeatedly attempt to take a slice of the company's marketshare.