AAPL Stock: 123.25 ( -0.99 )

Printed from

Video game to integrate iTunes

updated 10:45 pm EDT, Wed July 26, 2006

Video game gets iTunes

A startup video-game developer said it will integrate Apple's iTunes into an upcoming video game by the company. Game developer Left Behind Games will allow users to purchase tracks and play custom iTunes playlists from within its Eternal Forces real-time strategy video game, which is scheduled to ship in October. "After each game level you win, a reward screen pops up with the name of the song and artist," Jeff Frichner, Left Behind Games president and cofounder told Infoworld. "The link takes the person to the album track on the iTunes site."

Clicking the links pauses the game and launches the iTunes Music Store page so users can purchase the song. Following the download, the game resumes where it left off, according to the report. In addition, gamers can customize music lists and listen to songs they download while playing the video game. The game is being initially released for the PC, but be may be available fo the Mac.

"We believe consumers want choices and prefer interactive advertising, rather than interruptive ads," said Troy Lyndon, CEO, Left Behind Games. "We are delighted to provide these music links as an added value to our gamers."

One analyst, who likens Sony's PSP to the iPod because of its ability to store digital music, says that Sony has already begun looking to integrate music with video games.

"Sony has been running trials to converge music with games," said Colin Sebastian, senior research analyst with Lazard Capital Markets LLC. "Sony's PSP acts like an iPod, a place where you can store music you've download from its online music site."

by MacNN Staff





  1. ZinkDifferent

    Joined: Dec 1969



    ""Sony's PSP acts like an iPod..." - now there's a guy who, it's obvious, neither has an iPod, and never used one.

    Gotta love these analysts...

  1. Elektrix

    Joined: Dec 1969


    is it just me?

    or is this more of an attempt to drum up more press for this game by invoking iTunes even though the actual integration sounds really basic (a link to purchase a song is supposed to be a really big deal?). I don't even get how that's a reward for anything in the game - your reward is to be told to go buy a song?

  1. JRox

    Joined: Dec 1969



    Ummm, yea, how exactly is interrupting my game play and telling me to buy something a reward???? Id rather not have any advertisement in my games, interactive or not!

  1. mmmdoughnuts

    Joined: Dec 1969



    the first one is free! Mmmm, crack glazed doughnuts....

  1. migs647

    Joined: Dec 1969


    Not a good idea

    I'm not a fan of this at all. Either A) it was a lazy attempt to do some marketing, or this developer doesn't care about his users.

    It would have made A LOT more sense, to have the users copy their .aac files to a directory to have custom playlists play during the game, then to interrupt my game play to go purchase a song! Lame IMO.

  1. danibo77

    Joined: Dec 1969



    I don't know if it's such a lame idea. After all, you don't HAVE to pause the game. It just gives you an OPTION to buy the song featured in the game if you liked it.. think that's a good marketing deal.

    Now, it's NOT a reward though :)

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines


Most Popular


Recent Reviews

Seagate Wireless

It seems like no matter how much internal storage is included today's mobile devices, we, as users, will always find a way to fill th ...

Brother HL-L8250CDN Color Laser Printer

When it comes to selecting a printer, the process is not exactly something most people put a lot of thought into. Printers are often t ...

Moshi iVisor AG and XT for iPad Air 2

Have you ever tried to put in a screen protector that relies on static to cling to the screen? How many bubbles and wrinkles does it h ...


Most Commented