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Briefly: HP wants to be like Apple

updated 08:10 am EDT, Wed July 26, 2006

Sales promotions, books

In brief: Hewlett-Packard is hoping to be more like Apple in the eyes of consumers as it launches a new viral marketing campaign and following last year's hiring of Satjiv Chahil, a former marketing executive at Palm, Sony and Apple.... KeyBank is now offering a free 1GB iPod nano when customers open a checking account and sign up for either direct deposit or Key credit card.... The author of Mac OS X Internals: A Systems Approach has released the first chapter of the book, free for users to read, on the technical history of Apple's OS releases.... Nisus Software has announced its Hotter Thank July Sale, offering its word processor for $20 off the regular price.... Spiderworks has released a new book titled "Learn Objective-C on the Macintosh", designed to help programmers learn more and become a "programming superhero" -- it is now available for $30 (print) or $15 (eBook).




by MacNN Staff

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Comments

  1. mymacluvsme

    Joined: Dec 1969

    0

    It's easy

    All they have to do is stop selling their hardware bundled with winblows. And since they can't get OSX, try Linux.

  1. vickys_box

    Joined: Dec 1969

    0

    A suggestion

    Step 1: Buy Apple products

    Step 2: Stick an HP badge on them

    Oh, wait. They tried that already.

  1. debohun

    Joined: Dec 1969

    0

    The Key to Key Bank Offer

    The Key Bank free iPod offer requires that you be a resident of one of the limited number of states where Key Bank is licensed to operate. Unless you've seen a Key Bank in your area, chances are you aren't eligible for this offer.

  1. resuna

    Joined: Dec 1969

    0

    Open-source Tru64. :)

    Well, let's see, they've already dumped their good RISC CPU and switched to Intel because of temporary marketing advantages, so they're well on the way... what else could they do?

    If they want to be more like Apple they could open-source Tru64 (which, like Mac OS X, is based on the open source Mach kernel and the BSD subsystem) and AdvFS (admittedly, like HFS+, I have a love-hate relationship with DEC^WCompaq^WHP's file system). And maybe get someone competant to design their handhelds... maybe bring back whoever did the Jornada 568: that was actually a pretty nice piece of hardware.

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