MediaGear today introduced the HD2GO, its portable media player that can display photos, play music, and enables users to watch full-color videos on a 3.6-inch LCD. The gadget stands to compete with Apple's market leading fifth-generation iPod, which retails for $300 or $400 for 30GB and 60GB capacities, respectively. The HD2GO can store more than 10,000 digital photos and up to 25 hours of video, according to MediaGear, and accepts memory cards from digital cameras to transfer photos. A standard USB cable from a PC supports video/music transfers, and the device features navigational icons for all playback options after it powers up. The HD2GO offers an average of 4.5 hours of video playback time, or 15 hours of audio playback on a single charge, and the Lithium-ion battery is rechargeable in five hours' time. The HD2GO is priced at $300.