toggle

AAPL Stock: 97.03 ( -0.16 )

Printed from http://www.macnn.com

Apple looks to expand UK reseller reach

updated 11:45 am EDT, Mon July 17, 2006

Premium Reseller program

Apple UK is working to build its "Apple Premium Resellers" program, according to Macworld UK. "The intention is to get broader coverage of Apple only outlets across cities where we're not very well covered," Apple UK's managing director Mark Rogers said. The program covers areas in which Apple does not intend to operate its own retail stores but still wants Apple-only outlets to operate. As an incentive to join the program and move stores into higher-profile areas, Apple will give marketing assistance and offer training. However, some resellers don't believe this program is in the best interest of their stores as the proposed locations are too expensive. "We could not replicate the ease of purchase and facilities that we have at CW on the High Street. At a time where Dixons are retreating from the High Street it is difficult to see how low margin retailing can work with soaring rents," Jonathan Cole of Computer Warehouse told the publication.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Razer Taipan mouse

The list of gaming devices is growing larger with each passing day. A large number of companies have entered the gaming input arena, a ...

Cambridge Audio DacMagic XS

Every computer with a microphone or headphone port has one -- a digital to analog converter (DAC). There are nearly as many chipsets a ...

D-Link Wi-Fi Smart Plug

Home automation fans have been getting their fair share of gadgets and accessories in the last few years. Starting with light bulbs, a ...

toggle

Most Commented