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Apple to shy away from creative image

updated 09:45 am EDT, Fri July 14, 2006

Apple's creative image

Apple is removing emphasis on its creative edge in an effort to appeal to a broader market, according to one Apple UK director. "There is the challenge of how you address the particular need that the customer has, rather than pitch the Mac purely as the creative tool, as I think that scares a lot of people off," said Mark Rogers. "A lot of people don't want to be creative, or don't think they want to be creative." Apple needs to answer issues that matter to a wider range of consumers, rather than focusing on its creative image, according to Macworld UK. "People are saying what I need is a machine that doesn't crash every ten minutes, and doesn't succumb to thousands of viruses and within a month," the director said.

by MacNN Staff





  1. bobolicious

    Joined: Dec 1969


    They are all embodied... the think different moniker - and simply good design...

    Sometimes I do ponder, especially perhaps in America, if good design actually makes people uncomfortable (ie less relaxed) - not having to be so fussy about everything...

    It does take work... :)

  1. Glasspusher

    Joined: Dec 1969


    excellent idea

    Macs- now for idiots, losers and "normal" people too, whatever "normal" means...

    ...or: Macs make your life easier when you just want to surf the web or get your goddamn email

    Could be a winner.

  1. Albert

    Joined: Dec 1969


    Yeah right

    People are in fact stupid

    yes all the people are unable to function without someone holding thier hand...I mean wallet....

  1. Frankenstein

    Joined: Dec 1969



    it's time for Apple to get more serious about the "normal" desktop business.

  1. telem

    Joined: Dec 1969


    Broader is Better

    About 3 years ago, a school teacher in a school that used Macs was surprised that I had Macs at home. It's amazing that so many people don't consider Macs as being mainstream.

  1. appleusr

    Joined: Dec 1969


    Haven't they always been?

    Personally I think Apple has always been mainstream, just a bit pricey for some folks. I would rather pay a bit more for a beautiful, sleek macine that works. I think why my parents bought a Compaq, they were afraid of Apple not being there in 10 years, well ten years has come and gone. You see my dad is not exactly what you call computer literate, point click, click, me to fix it. So until the population, is mostly computer literate you will have those who see dell and say look look its only 299.99 for a whole computer) not knowing in the long run they will spend more money maintaing the machine. until then I tell everyone to buy the perfect fruit. Apple

  1. trevc

    Joined: Dec 1969


    How long?

    They've gone on stints before where they push the mac as a 'Gaming' machine (Game Sprockets, OpenGL performance, etc.) ... then they don't get very far with it so they drop it.

    Besides Surfing/emailing, another big draw is the simulation games like Civ IV, etc., etc. that never seem to come to market the same time as the Windows version ... or at all.

  1. jhorvatic

    Joined: Dec 1969


    They must be stupid

    They must be stupid to beleive this horse pucky story. Apple has the most reliable operating system integrated with the most reliable hardware in the business if they would just open up there eyes. All of the Mac products run all the standard software for everyday use including the big MS office which works seemlessly with the windows version so you can write a doc on the PC and just send it to a Mac and it opens right up and vise versa. Macs can do everything a PC can do and more reliably without viruses,spyware, or malware threats. The price is always said to be to high, but if your are smart and do the research you'll find equiping that Dell with the same hardware and software and suddenly that Dell you bought turns out to be more expensive. So the price excuse is bull pucky as well these days.

  1. dimplemonkey

    Joined: Dec 1969


    oh great!

    Dvorak was right, again!

  1. JulesLt

    Joined: Dec 1969


    Good Design

    Bobolicious : Yes, I know people who find good design off-putting; either that it conceals something bad, or that it's just used to jack up the price. Look at most people's attitude towards clothes, cars, food.

    Jhorvatic : Most people don't know what an operating system is, which has always made it very hard to market. You need to show people what X can do for them.

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