updated 08:45 pm EDT, Wed July 12, 2006
Nike+ running revolution
This evening on CNBC's, who first broke the story on the Nike and Apple alliance in May, "On The Money" they had an exclusive look at the Nike+iPod system. As MacNN reported earlier today, the new Nike+iPod Kit will be shipping tomorrow. According to CNBC, over 30 million Americans have taken up running as a sport and it is continuing to grow; over forty million running shoes were sold in the United States last year. The new system allows users to compare their statistics to their records or the records of their friends. The host Darren Rovell is an avid runner, he claims that this product could revolutionize the industry as it removes the need for treadmills to track statistics. He says that one of the most useful features is a built in voice that reads vital statistics to you by hitting the center button. He stated that, "This could really change the way people run, and the way people think about running." Neither company has plans for media buy, but instead both will rely on buzz to generate interest and sales. Below is a clip from the segment.
Video Credit: CNBC TV.