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CNBC report: Nike+ is revolutionary

updated 08:45 pm EDT, Wed July 12, 2006

Nike+ running revolution

This evening on CNBC's, who first broke the story on the Nike and Apple alliance in May, "On The Money" they had an exclusive look at the Nike+iPod system. As MacNN reported earlier today, the new Nike+iPod Kit will be shipping tomorrow. According to CNBC, over 30 million Americans have taken up running as a sport and it is continuing to grow; over forty million running shoes were sold in the United States last year. The new system allows users to compare their statistics to their records or the records of their friends. The host Darren Rovell is an avid runner, he claims that this product could revolutionize the industry as it removes the need for treadmills to track statistics. He says that one of the most useful features is a built in voice that reads vital statistics to you by hitting the center button. He stated that, "This could really change the way people run, and the way people think about running." Neither company has plans for media buy, but instead both will rely on buzz to generate interest and sales. Below is a clip from the segment.



Video Credit: CNBC TV.




by MacNN Staff

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Comments

  1. broohaha22

    Joined: Dec 1969

    0

    copy edit

    "he claims that this product could revolution the industry"

    Unless the author is trying to revolutionize the word's use, "revolution" is not a verb.

  1. Albert

    Joined: Dec 1969

    0

    yeah...

    the entire media industry needs a full time proof reader...

  1. LordJohnWhorfin

    Joined: Dec 1969

    0

    I wonder...

    Would this product benefit a c*** runner like me? I'm a recovering fattie who has a hard time running 3 miles on the treadmill. Is it only for serious athletes, or could it help me improve?

  1. koolkid1976

    Joined: Dec 1969

    0

    re: i wonder...

    What could it do for the skinny people that it couldn't do for you?

  1. benhur

    Joined: Dec 1969

    0

    absolutely

    it's all about what's going to motivate you. Will having the iPod tell you how far you've gone and being able to track your daily progress get you running?

    I'm right there with you. Running is not my favorite but as a former athlete who needs to get back on track, this may be the motivation that helps me. Now I just have to eat a little better :)

    On a different note, I wonder if this keeps Apple from working with other shoe companies or is MS going to come out with their Reebok partnership.

  1. JEB

    Joined: Dec 1969

    0

    Glub Glub

    I'd really love to listen to my iPod in the pool.

    Just a thought. Really.

  1. bleee

    Joined: Dec 1969

    0

    why no ipod video?

    Why doesn't it work with the iPod video? I have alot of MP3's thats why I purchased the iPod video, I don't want to have to buy a nano.

  1. Terrin

    Joined: Dec 1969

    0

    Patent

    Actually, I think Nike came up with the idea and approached Apple. If so, Nike probably has the patent on the idea. Consequently nobody else will be using the idea, including Apple with anybody else.

  1. Terrin

    Joined: Dec 1969

    0

    bleee

    The product probably does not work with the Video iPod because Apple really does not want people running with it. Those hardrives really do not like it. Ask my iPod, which no longer works.

    If running is your thing, go with the nano or shuffle.

  1. Will C

    Joined: Dec 1969

    0

    Re; glub glub

    I would love a fully waterproof/submersible iPod for use while swimming - I get very bored swimming up and down but if I could listen to music or podcasts it would really help pass the time.

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