apple news/media reports

07/12/2006, 3:00pm, EDT

Wednesday, July 12th

Apple limits $899 edu iMac availability

Apple today quietly pulled its newly introduced $899 iMac from its online education store. The entry-level configuration released last week for the education market that features scaled-down specifications when compared to Apple's two retail configurations is no longer available to individuals, though institutions can still purchase the systems. The education iMac was nearly identical to its consumer counterpart with the exception of an Apple remote and dedicated GPU, featuring a smaller 80GB hard drive and a Combo optical drive. When contacted by MacNN, Apple sales representatives were unable to provide an explanation beyond saying that the company made the change on Wednesday and that it was no longer available to education individuals for purchase.

Industry pundits have speculated the move was an attempt to channel sales directly to institutions, suggesting that the lower-priced configuration may have been cannibalizing sales of its other higher-margin retail configurations which are offered a slight discount to education customers. The $899 iMac is still available to educational institutions with an estimated ship date of 1-3 days.


Filed under: Apple

, , 11comments, del.icio.us, slashdot, digg


11 comments
Reader Reactions (Please use <i></i> for italic text)

subscribe to comments
for this article




Expand All   Global Settings
Gee
0
07/12, 3:49pm, EDT
I can't believe its because people want to spend less money, even if they get less computer, despite the fact that the features of the $899 model probably more closely match the needs of most users of an iMac...

But we all know apple knows best. More is better!
Fresh-Faced Recruit
Join Date:Aug 2001
Status:Offline
yep
0
07/12, 4:08pm, EDT
there are still glaring holes in the line up, there has got to be another comsumer model, something between the mini and the imac
Fresh-Faced Recruit
Join Date:Jan 2006
Status:Offline
oh well...
0
07/12, 4:37pm, EDT
They just lost a couple sales to college friends who were eyeing the new 899 model due to its attractive price.
Mac Enthusiast
Join Date:Aug 2000
Status:Offline
EDU feeding frenzy
0
07/12, 4:53pm, EDT
does anybody remember this same scenario with the original eMac?

the problem is right apple is probably only able to ship to institutions due to manufacturing constraints. the period leading up to september will invlove an educational feeding frenzy on this model. when the edu buying season slows down (probably by the winter holidays), you'll probably see this on the regular apple store.
Fresh-Faced Recruit
Join Date:Oct 1999
Status:Offline
No Suprize Here
0
07/12, 5:10pm, EDT
I do not know what the suprize is all about. At the end of its life cycle, Apple only offered the eMac to institutional buyers, Moreover, Apple has historically offered special configurations just to istitutional buyers.

Ifor one assumed it was only offered to institutional buyers or I would have bought one. In my view it was mistake. My guess is it would cannbalize other sales at the expensive of institutional buyers.

Apple does not even check to verify if people are in fact students.
Fresh-Faced Recruit
Join Date:Jan 2006
Status:Offline
What a bunch of A-holes
0
07/12, 11:36pm, EDT
Somehow it feels like the days when Apple was the leader with the Mac. The days when arrogance reigned supreme. I get this attitude more and more with Apple.

They couldn't be, could they?
Baninated
Join Date:May 2002
Status:Offline
supply constraints
0
07/13, 3:47am, EDT
stop the paranoia nd conspiracy talk. Most likely too many people were buying it and Apple doesn't have enough right now (in forecasts etc) to satisfy the edu institutional buyers in this back to school season of buying right now. Original eMac was similar. This will show up again for individuals... Its not arrogance, it is business reality. They can't afford to piss off and lose large institutional purchases based on supply not meeting demand and not being able to get them in schools for the new year.
Fresh-Faced Recruit
Join Date:Oct 2001
Status:Offline
what arrogance?
0
07/13, 10:48am, EDT
Arrogance??? I guess I must have miss that one.

"Apple today quietly pulled its newly introduced $899 iMac from its online education store. "

Junior Member
Join Date:Sep 2004
Status:Offline
Margins?
0
07/13, 11:41am, EDT
I wonder if the margins on this are so low, that they don't want to sell it to everyone. They'd be willing to sell to institutions the users will see them and buy more expensive models for their home.

Apple isn't a charity. Just because you want a dirt cheap all-in-one Mac doesn't mean you deserve one or that Apple should be obliged to sell you one.

But really people. Before the Mac mini everybody whined that they wanted a cheap CPU-only Mac. Now they have that, people are whining about a cheap all-in-one Mac. I guess you can't please everyone.
Professional Poster
Join Date:Sep 1999
Status:Offline
Re: comments
0
07/13, 12:21pm, EDT
stop the paranoia nd conspiracy talk. Most likely too many people were buying it and Apple doesn't have enough right now (in forecasts etc) to satisfy the edu institutional buyers in this back to school season of buying right now.

Except Apple released this thing so far into the institution buying season they've all but missed most potential sales. Schools need the computers over the summer so they can be set up and ready to go by the beginning of the school year. That means ordering in April/May/June.

Oh, and do you think there was a lot of demand from individuals because they actually saw an imac that was worth the price, to them? High demand for this item indicates, to me at least, that maybe Apple is missing their targets on their other models.

But really people. Before the Mac mini everybody whined that they wanted a cheap CPU-only Mac. Now they have that, people are whining about a cheap all-in-one Mac. I guess you can't please everyone.

No, we whined that we wanted a cheap monitorless tower, with some simple things like a PCI slot or 2, and changeable graphics. You know, what PC users have had for like 10 years now. In fact, the mini costs more then it could because of form over function. The small parts, cramped case, etc, increase its cost (and support costs), then a larger mac would.

Fresh-Faced Recruit
Join Date:Aug 2001
Status:Offline
additional comments:..1..2..Next
Your Comments

In order to post comments: If you are a registered member, please login with your MacNN Forums username and password otherwise please uncheck the checkbox below.


Registered Member?
macnn forums login:

macnn forums password:

Not a member of the MacNN forums? Register now for free.

RSS Feeds

Have the latest content delivered to your desktop via RSS. Use the links below to get access to a specific blog, news, or reviews feed.



  MacNN -all

  MacNN Reviews

  MacNN Podcasts

  iPodNN

  Electronista

  Left Lane News
Autokredit im Vergleich - Here is some car credit information for our Germany visitors.
Turn your laptop into CASH: Sell us your used laptop. Working or not. Get money FAST. Instant online quote. Shipping is FREE.

BUILD YOUR LAPTOP WITH ZIPZOOMFLY: ZipZoomFly Introduces The FIRST Build It Yourself Notebook Configurator. Powered by Intel®. CHECK IT OUT!

CHECK OUT THE VIERA FROM PANASONIC: Enter a New Visual Era with Panasonic VIERA HDTVs. An Enhanced Experience.

Great Deals On FUJITSU Notebooks @ Synnex!: SYNNEX RESELLERS - Check Out The Savings On Lifebook Notebooks, Tablet PCs, And Ultra-Mobile PCs!

Check Out This Promotional Deal-SONY VAIO SZ645PA!: SYNNEX RESELLERS – This Is One Of The Top Notebooks On The Market Today. Hurry Up, Buy Now & Save!

Rebates On Motion Computing C5 Tablet PC!: SYNNEX RESELLERS – This Mobile Clinical Assistant Is Perfect For Any Health Care Provider.

Buy from The Apple Store, iTunes.com, Amazon.com, TechDepot, OfficeDepot, Computers4Sure, or donate.