toggle

AAPL Stock: 112.01 ( -0.53 )

Printed from http://www.macnn.com

Sony, Dell stronger than Apple brand

updated 06:40 pm EDT, Wed July 12, 2006

Apple takes No. 10 brand

Sony today found itself on top of the Harris Poll of "best brands" for an impressive seventh consecutive year with leading PC vendor Dell taking the No. 2 spot, traditionally strong Coca-Cola brand moving up from No. 4 last year to No.3, and Apple--making the top 10 for the first time--ranked No. 10 in this year's list. While Apple's breakthrough appearance in the top 10 shows its (relative) growing strength, Microsoft and General Motors dropped out of the top 10 (and Google was notably absent). The tally is the result of a nationwide Harris Poll of 2,351 U.S. adults surveyed online by Harris Interactive conducted from June 7-13th in which Harris said that survey responses were unaided and a list of brand names was not presented to respondents. The results differ remarkably from BrandChannel.com unweighted fifth annual online survey of over 2500 readers in which Google regained its title as the most popular global brand in 2005, while Apple was named the top brand in the US. Both Google and Apple were also atop a recently released consumer loyalty survey.

Other places on the Harris top-10 list of best brands are: Toyota (No. 4), Ford (No. 5), Honda (No. 6), Hewlett Packard (No. 7), General Electric (No. 8), and Kraft Foods (No. 9, falling from No. 3 last year).

Other brands that receive a substantial number of mentions but not enough to make the top-10 list include Chevrolet, Panasonic, Pepsi Cola, Nike and Maytag, according to the company. Half of the top-10 brands are for electronics products; three are for automobile and two for consumer and packaged goods.

This Harris Poll was conducted online with figures for age, sex, race/ethnicity, education, region and household income weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents' propensity to be online, according to the company.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

  1. mymacluvsme

    Joined: Dec 1969

    0

    polls/surveys

    Two different surveys with totally different results just show to me that surveys/polls are meaningless because they only survey a tiny portion of the population and use different methods, so the results seem skewed.

  1. Terrin

    Joined: Dec 1969

    0

    Misleading Headline

    Who comes up with these wacky headlines? The poll actually states Apple moved up in the poll, thus becoming a stronger brand. Whereas Sony and Dell have been ahead of Apple for a while. Of course, why wouldn't those companies be ahead of Apple, as they sell a lot more product.

    Sometimes it is hard to beleive this site caters to Mac users. A Mac site would say something like "Harris Poll shows Apple's brand popularity is growing stronger."

  1. kirktalon

    Joined: Dec 1969

    0

    Well Said!!!

    I agree with terrin on this. You guys haven't been taking lessons from republican propagandists have you?

    What's wrong with using "Apple's breakthrough appearance in the top 10" or "Apple makes top 10" for shortness.

  1. tomodachi

    Joined: Dec 1969

    0

    Because

    The lowlifes that run MacNN know that this kind of headlines generates more user views.

  1. theonlyken

    Joined: Dec 1969

    0

    Headline is good

    What are you guys on? The headline is an accurate reflection of the story, and is actually very tame ie not at all sensationalist.

    Of course headlines are designed to pull you into the story, that's their job. If you think every headline should be pro-Apple, then you're living in lala land.

    As for the 'lowlifes' tomadochi, that's very unfair. If you don't like the site, don't visit it, but don't resort to personal insults.

  1. lamewing

    Joined: Dec 1969

    0

    I agree with Ken

    There is absolutely nothing sensationalist about the title. It is straight fact, based on the data reported. Now, if the article stated something like "Sony and Dell once again trounce Apple in consumer loyalty" or something to that affect, then tomodachi, terrin, etc. would have a point.

    Right now, they have no leg to stand on. I don't know about anyone else, but I don't want an Apple newsite that tries to fluff up the news to make me feel better about my Apple purchase.

    I have been using Apple computers (and PCs too) since my first Apple IIe. Since 1983, I have watch more and more of these "folks" make us Apple users look like idiots. I really would like it to stop...but it won't. /sigh

  1. Albert

    Joined: Dec 1969

    0

    Meaningless WASTE of time

    Ok there are 300 million US citizens; over 300 Million EU denizens...

    Harris asks' less than 2500 people in thier survey...

    Even if Harris asked 30,000 people; the survey would still be meaningless...

    waste of time to even read this krap; I bet less than 1% of the total population even knows who Harris is...or what this BS is for.

    SPECULATION & SURVEYS are total BS and should not be allowed to be called NEWS; this is manipulitive hersay; hodwash; hubbub; malarky; a form of propaganda...

    Just ignore this attempt to DECIEVE...

  1. KCtheDOG

    Joined: Dec 1969

    0

    put the NEW in "NEWS"

    Although i agree that we Apple fans shouldn't look for or expect gratuitous 'good headlines' just for the sake of it the fact that Sony, Dell are ahead of Apple in brand recognition is OLD news - been like that for years.

    What is "NEW-s" is that Apple for the 1st time broke the top 10 on the Harris pol, or that Apple brand recognition is closing in on the traditional leaders.

    Yea i know the 'right' headline gets the click but geez - atleast a headline that represents something NEW is a bit more useful.

  1. testudo

    Joined: Dec 1969

    0

    Re: polls

    Two different surveys with totally different results just show to me that surveys/polls are meaningless because they only survey a tiny portion of the population and use different methods, so the results seem skewed.

    No, they show me that they polled two different segments of society. The one which Apple fared well was done to readers of some branding magazine, which is most likely a trade publication and whose readership is very specialized and focused. The harris poll, meanwhile, probably surveyed a broader range of the population.

    Ok there are 300 million US citizens; over 300 Million EU denizens...

    Harris asks' less than 2500 people in thier survey...

    Even if Harris asked 30,000 people; the survey would still be meaningless...


    Apparently there's people who don't understand the concept of statistics, populations, surveys, etc. Read a book, take a course, etc, a find out how a small sampling, if done right, actually can be a very good gauge of opinion.

    waste of time to even read this krap; I bet less than 1% of the total population even knows who Harris is...or what this BS is for.

    Harris is a major polling company who, if they didn't know what the h*** they were doing, would no longer be around (pollsters who give really bad findings don't usually get too many new or return customers).

    But, beyond that, what does it matter if only 1% of the population knows who Harris is? If they were of no consequence, no one would care what their poll said (unless, of course, they rated Apple #1 by a long shot, then we'd be proclaiming what a great pollster they were!)

  1. FastAMX79

    Joined: Dec 1969

    0

    stupid...

    these polls don't mean c***. i agree with mymacluvsme.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Dell AD211 Bluetooth speaker

For all of the high-priced, over-engineered Bluetooth speakers in the electronics market, there is still room for mass-market solution ...

VisionTek 128GB USB Pocket SSD

USB flash drives dealt the death blow to both the floppy and Zip drives. While still faster than either of the old removable media, sp ...

Kodak PixPro SL10 Smart Lens Camera

Smartphone imagery still widely varies. Large Megapixel counts don't make for a good image, and the optics in some devices are lackin ...

toggle

Most Commented