07/12/2006, 6:40pm, EDT
Wednesday, July 12th
Sony, Dell stronger than Apple brand
Other places on the Harris top-10 list of best brands are: Toyota (No. 4), Ford (No. 5), Honda (No. 6), Hewlett Packard (No. 7), General Electric (No. 8), and Kraft Foods (No. 9, falling from No. 3 last year).
Other brands that receive a substantial number of mentions but not enough to make the top-10 list include Chevrolet, Panasonic, Pepsi Cola, Nike and Maytag, according to the company. Half of the top-10 brands are for electronics products; three are for automobile and two for consumer and packaged goods.
This Harris Poll was conducted online with figures for age, sex, race/ethnicity, education, region and household income weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents' propensity to be online, according to the company.
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Sometimes it is hard to beleive this site caters to Mac users. A Mac site would say something like "Harris Poll shows Apple's brand popularity is growing stronger."
What's wrong with using "Apple's breakthrough appearance in the top 10" or "Apple makes top 10" for shortness.
Of course headlines are designed to pull you into the story, that's their job. If you think every headline should be pro-Apple, then you're living in lala land.
As for the 'lowlifes' tomadochi, that's very unfair. If you don't like the site, don't visit it, but don't resort to personal insults.
Right now, they have no leg to stand on. I don't know about anyone else, but I don't want an Apple newsite that tries to fluff up the news to make me feel better about my Apple purchase.
I have been using Apple computers (and PCs too) since my first Apple IIe. Since 1983, I have watch more and more of these "folks" make us Apple users look like idiots. I really would like it to stop...but it won't. /sigh
Harris asks' less than 2500 people in thier survey...
Even if Harris asked 30,000 people; the survey would still be meaningless...
waste of time to even read this krap; I bet less than 1% of the total population even knows who Harris is...or what this BS is for.
SPECULATION & SURVEYS are total BS and should not be allowed to be called NEWS; this is manipulitive hersay; hodwash; hubbub; malarky; a form of propaganda...
Just ignore this attempt to DECIEVE...
What is "NEW-s" is that Apple for the 1st time broke the top 10 on the Harris pol, or that Apple brand recognition is closing in on the traditional leaders.
Yea i know the 'right' headline gets the click but geez - atleast a headline that represents something NEW is a bit more useful.
No, they show me that they polled two different segments of society. The one which Apple fared well was done to readers of some branding magazine, which is most likely a trade publication and whose readership is very specialized and focused. The harris poll, meanwhile, probably surveyed a broader range of the population.
Ok there are 300 million US citizens; over 300 Million EU denizens...
Harris asks' less than 2500 people in thier survey...
Even if Harris asked 30,000 people; the survey would still be meaningless...
Apparently there's people who don't understand the concept of statistics, populations, surveys, etc. Read a book, take a course, etc, a find out how a small sampling, if done right, actually can be a very good gauge of opinion.
waste of time to even read this krap; I bet less than 1% of the total population even knows who Harris is...or what this BS is for.
Harris is a major polling company who, if they didn't know what the hell they were doing, would no longer be around (pollsters who give really bad findings don't usually get too many new or return customers).
But, beyond that, what does it matter if only 1% of the population knows who Harris is? If they were of no consequence, no one would care what their poll said (unless, of course, they rated Apple #1 by a long shot, then we'd be proclaiming what a great pollster they were!)