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MS to match iTunes purchases?

updated 12:25 pm EDT, Fri July 7, 2006

MS to match iTunes sales?


When Microsoft launches its own iPod-killer later this year, the company may be planning to lure iPod users to its own camp by offering iTunes customers free musical tracks to match those purchased from Apple's online store. Microsoft's software will actually scan the iTunes Music Store for purchased tracks and automatically add those songs to a users' account, while the software giant foots the bill for rights-holders in an attempt to take market share from Apple. Microsoft's portable media player -- which is rumored to be under development and will take aim at the market-leading iPod -- features a screen larger than that of the video iPod, and will include built-in Wi-Fi enabling users to download content directly to the player. Users of the new device will also be able to participate in an Xbox Live-like social network to help people connect to others with similar tastes and interests, according to engadget.


by MacNN Staff

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Comments

  1. DeathWolf

    Fresh-Faced Recruit

    Joined: Sep 2000

    0

    rediculous

    i love it. maybe one day microsoft will just offer all songs for free as a loss leader.

  1. ptkdude

    Fresh-Faced Recruit

    Joined: Feb 2006

    0

    I won't be able to resist

    I can't wait for this! I'll make sure to sign up for their service, just so they have to pay the royalties on the 8000+ songs I have from ITMS. I won't actually ever use their service, of course. I may even transfer my iTunes library to another computer and do it again! It wouldn't surprise me if the MS player kept track of your listening habits and reported back to Microsoft (in aggregate, of course, just for research ;-) )

  1. Peter Bonte

    Fresh-Faced Recruit

    Joined: Aug 2001

    0

    subscription

    I don't think even MS can finance such a move, probably it will just be in rented format. Otherwise we can buy a player and move it between different users to make them pay over and over again.

  1. e:leaf

    Fresh-Faced Recruit

    Joined: Mar 2006

    0

    So long as people . . .

    have iPods, MS can give away as many tracks as it likes and it won't matter.

    Remember: iPods = ONLY iTMS

  1. bojangles

    Mac Enthusiast

    Joined: May 2000

    0

    Hate to say it…

    …but if it’s true, I’ll bet a lot of people are going to go for this. We all know that Microsoft’s system is going to be as closed as iTMS if not more so, but the iPod/iTunes duopoly has gotten a lot of bad press lately. Microsoft has made hundreds of billions, maybe even trillions of dollars by preying on stupid people; why wouldn’t it work again?

    Just my 2¢.

  1. lockhartt

    Fresh-Faced Recruit

    Joined: Apr 2000

    0

    Brilliant ptkdude!

    Positively brilliant!

    Somebody needs to set up a site to get this movement started - everybody who has ever bought music from iTunes needs to go download all the songs they've purchsed from Microsoft - at least once - and then promptly trash them.

    ITMS will have sold maybe a billion and a half songs at that point... man that would hurt :)

    Definitely need to find a way to spread the word, though - a little viral marketing, dedicated Web site, etc.

  1. lockhartt

    Fresh-Faced Recruit

    Joined: Apr 2000

    0

    Hmmm...

    Since the MS player can download songs wirelessly, they could conceivably protect themselves from such an "attack" by requiring that these "free" songs be downloaded directly to the player with no PC intermediary and making them "captive" there.

    And I am assuming that they'll be smart enough to find some way to prevent multiple authorized computers from downloading the same library (some mechanism to track ITMS user).

    None of this, of course, will be known until the device and service actually launch.

  1. whackjob

    Fresh-Faced Recruit

    Joined: Aug 2005

    0

    desperation

    "… may be planning to lure iPod users to its own camp by offering iTunes customers free musical tracks to match those purchased from Apple's online store".

    Won't make a difference. All MS is doing is using it's money to support a losing proposition.

    Focus on your OS and leave lifestyle to Apple & Sony

  1. torifile

    Mac Elite

    Joined: Jan 2001

    0

    It wouldn't cost MS much

    Even at 1.5 billion songs, you've got to think about the overall cost to MS - not much at all. At, say, $.70/song royalities, it'd be just over $1bil. Considering the potential upside, it might be worth it.

    Also, this is very interesting. Personally, I'd love for Apple to have some competition in this domain. The iPod has been stagnant for almost 8 months now. It's time for something to come along and shake things up. I've got no doubt Apple will be able to come up with something great, but they need some competition.

  1. jpellino

    Fresh-Faced Recruit

    Joined: Oct 1999

    0

    huh?

    Why would I re-download everything I already have in another (likely more draconian) DRM format for a player I'll have to go repurchase at likely a greater price (based on their console model) than the one I already own? And it's not like the CD to MP3 transition - I / you just rip what we have and add to that. It's more like saying we'll give you a free copy of every book you already own, but you'll have to buy these very expensive special glasses to read them.

    No thanks.

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