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MS responds to media player rumors

updated 05:10 pm EDT, Fri July 7, 2006

MS responds to rumors

Microsoft has responded to reports that the software giant is developing a digital media player to compete with Apple's market-leading iPod, claiming that such reports are based on rumor and speculation. Microsoft said it has nothing to announce at this time, denying statements from unnamed music industry executives who said they received briefings about the alleged product, according to BBC News. Earlier today a report surfaced suggesting that Microsoft will, in conjunction with its presumed "iPod-killer," offer consumers free musical tracks to match those already purchased from Apple's iTunes Music Store in an attempt to lure consumers away from the iPod/iTunes ecosystem. Apple's competitors have failed to dent the company's successful leadership of the digital music industry so far, continuously falling short of claims that consumers will warm up to non-iPod products and services.

by MacNN Staff



  1. migs647

    Joined: Dec 1969


    Can M$ Do anything right?

    Who cares? It seems everything M$ tries with small devices flops. Origammi? What a joke. Windows CE? Joke. M$ can try all they can but they are not going to take down the iPod at this point (at least not any time soon). If M$ got involved 3 or 4 years ago then they may have stood a chance. But the iPod has created such a name for itself that it will be next to impossible to conquer it.

  1. csimon2

    Joined: Dec 1969



    See, this is the problem of macnn treating rumors like they are facts. There are plenty of sites devoted to spoiling mac rumors, but this site used to be one of the only ones that accurately reported the real "news", which used to be reliable. But now they are mixing in news and rumors right next to each other, and how is the reader supposed to distinguish?

    The MS report may indeed turn out to be true, but for the last few days macnn has been treating the stories as if there had been a full blown press release or something.

  1. TiDual

    Joined: Dec 1969


    Aawwww ... cute

    MS is trying now trying to be all mysterious and secretive like Apple. Of course they are doing this. Why? Because it's the obvious thing to try doing, and Microsoft always does the obvious.

  1. sgs123

    Joined: Dec 1969


    Whose rumor is it?

    Since we're speculating on rumors, how's this:

    What if this rumor was planted by the "unnamed music industry executives" in order to gain leverage over Apple in in their ongoing pricing battle?

    Since there's no hard evidence of anything, this makes just as much sense as the reported rumor.

  1. Albert

    Joined: Dec 1969


    whose rumor...

    OP please note that the music industry execs are very greedy and spent most of the time earlier this year trying to get apple to raise its per song rates to send more $$$ back to the RCs.

    I doubt that M$ would offer the RCs' any less of a deal and I doubt that the RCs' would except anything less from M$ then they already have with Apple.

    The only logical speculation would be that M$ instead spends its time perfecting its new OS which it needs badly and if M$ fails Apple stands to make huge inroads.

    Very little credit should be given to stories about future iPod killers cause this is pure speculation anyway...


    Joined: Dec 1969



    I dont see how this is a rumor story. This is a new article about MS commenting on rumors, this is not a rumor story!

  1. paulc

    Joined: Dec 1969



    This IS about the reaction to the runors/speculation. But what it very telling is the actual response... "we have noting to announce at this time." Have you EVER heard an official company statement like that that didn't mean "we'll tell you later."

    "Swapping" iTunes tracks for m$ ones (as speculated) seems to me to be a brilliant marketing move. Figure this: a billion iTunes songs sold, far bigger conversion rate than can be expected at 25%, that's 250 million. Say m$ gets a bulk deal from the record companies at half a buck a song. That's 125 million in cost.

    CHUMP change to m$. Probably half or less what they'd spend on marketing. Think of it this way, for 125 they get 500-750 million in publicity.

    As for trying to take on the Pud, that's a whole 'nother story. M$ has done a few essential things exactly right AND have counted on inertia. Now the shoe is on the other foot.

    Honestly, I seriously doubt they'll make much inroad. Then again, they will be perfectly willing to lose money and suffer the slings and arrows until they turn it into a real business (witness x-crock). More than most any company, they are siting on cash reserves so way beyond what any other business has that they really can afford to do sh*t like this.

    The REALLY good news is that it may spur the fruit to better things. Imagine a matt black, non-scratching metal nano with 8G of memory for 250 bucks?

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