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Apple ranks No.2 on PC buyer survey

updated 10:40 am EDT, Thu July 6, 2006

Consumers want Macs

Apple is expected to make major inroads in the PC market this back-to-school season, according to one report. A recent survey published by TechnoMetrica Market Intelligence suggests a large increase in potential buyers placing second with 11 percent of those saying they would prefer Apple. HP tied with Apple, while Dell maintained a sizeable lead with 41 percent, according to Investor's Business Daily. Dell, however, saw a 14 percent decrease since April of this year. Those looking to buy desktops specifically see Apple at No. 2 with 16 percent of the market, a 10 percent increase since May. Industry watchers believe they are seeing a large rub-off effect from the continued success and praise of Apple's iPod digital media players.

After Apples recent move to Intel processors and its release of Bootcamp software, many consumers feel they have the most options and a complete solution with Apple. There are no longer the 'limitations' placed on Apple users, forcing them to adhere to Mac OS-specific software releases. Apple is flexing its marketing muscle to tout the company's hardware as much faster than previous versions, along with the numerous advantages to using and owning Macs via its recently expanded 'Get a Mac' advertising campaign. Apple has, since TechnoMetrica began surveying users in 2002, reached its highest point.

The Cupertino-based company may also benefit from stronger educational institutional sales and student desktop sales following its introduction of a new education-specific iMac yesterday. The new iMac is based on Intel processors like its consumer counterparts, but boasts a price tag of only $899.




by MacNN Staff

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Comments

  1. testudo

    Joined: Dec 1969

    0

    Alright!

    Now Apple just has to hope that some of those 'potential' buyers who list apple as their "preferred brand" actually buy their computers, rather then just going "Hey, look, Dell's start at $400. Apple's too expensive. I'll get a Dell...". (Oh, and don't start in with the "feature for feature" c*** with me, I'm not the one looking at the $400 dell. Go try to tell them that. And I'm sure if you do it in your "Macs are great and cheap and you're an idiot if you don't understand that" attitude, that'll only spur them to buy macs even more!)

  1. slur

    Joined: Dec 1969

    0

    Foolish analysts...

    The switch to Intel is the biggest factor driving adoption of Macs in higher ed., and Apple's sales should only continue to increase as students discover the convenience of a Mac/Windows hybrid machine.

  1. kw99

    Joined: Dec 1969

    0

    It doesn't matter

    if some of them end up buying another PC instead of a Mac. The key is that they actually considered buying a Mac in large numbers. THAT is the key difference between now (Intel) and then (PPC). Apple can only ask that consumers give Macs fair consideration (or any consideration for that matter...).

  1. JEB

    Joined: Dec 1969

    0

    Feelin' lucky.....

    "....watchers believe they are seeing a large rub-off effect...."

    Given' me a buncha goosebumps all-over, like a Lottery ticket! Analyze *that* !!!

  1. LouZer

    Joined: Dec 1969

    0

    Re: it doesn't matter

    if some of them end up buying another PC instead of a Mac. The key is that they actually considered buying a Mac in large numbers. THAT is the key difference between now (Intel) and then (PPC). Apple can only ask that consumers give Macs fair consideration (or any consideration for that matter...).

    No, Apple has always been on the "I'll consider them" list. But then people moved on.

    But the real question is this: How many of these users were current mac owners, or current PC owners thinking of switching? I mean if 80% of the 11% were currrent mac owners, then you're not talking much here.

  1. lamewing

    Joined: Dec 1969

    0

    Louzer

    I have to disagree. While I like Macs and have owned a Color Classic, G3 233Mhz Mac, bondi blue iMac, 3x iBook SE, 2x iBook chicklet, Pismo, and 2x Powerbook 12 inch...NONE of my friends, family, work buddies, etc have ever considered a Mac. In fact, they either didn't consider them or they absolutely stayed as far away from the idea as possible. Not one gave any thought to owning a Mac instead of a PC. I am a black sheep because I like Macs...even though I am Macless right now. Sold off my Powerbook and am waiting on a Macbook.

  1. praterkeith

    Joined: Dec 1969

    0

    agree with lamewing

    man, your absolutly right. my friends are the same way. theyre all so stubborn. they call macs "toys" because they dont understand, but then when their computer crashes or the "internet is running slowly" they beg to use my powerbook to check their email. the world is full of these people.

  1. bubba6pack

    Joined: Dec 1969

    0

    Yup, stubborn

    Although lots of my friends have succumbed to my superior computing ways, there are several who refuse to switch, despite experiencing significant PC problems. My parents are in the same boat. (Big problems with stability, viruses, etc.)

    Some people give a lame excuse, like "there aren't any apps" - even though they don't do anything special, i.e. all their needs are met by one or more Mac programs. Basically what they mean is one single particular game they want isn't available for the Mac.

  1. MacGeek50

    Joined: Dec 1969

    0

    If apple wants to be

    considered above PCs they will fix that spyware problem in 10.4.7. Phoning information to Apple is not a "Maclike feature" They might as well call it Apple Genuine Advantage

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