Text Size

Microsoft iPod rival due by Christmas

updated 07:40 pm EDT, Wed July 5, 2006

MS to launch iPod rival

With a huge marketing push, Microsoft plans to release its own media player in time for the holiday season this year, as its partners have failed to make a dent in Apple's dominance of the online music world. In an effort to establish its own brand and technology in the rapidly growing world of online music -- one that Apple has effectively locked down using its own closed iPod/iTunes ecosystem -- Microsoft has been showing off its own media player and software to record companies over the last few weeks. According to Reuters, the device will let users download music and videos over the air. The feature, which would give it an edge over the iPod, would enable users to more easily purchase music without being tethered to a PC. Bloomberg reports that the rumored media player has a higher screen resolution for better image quality, and will be able to connect to a PC or other device via WiFi.

In addition, the Redmond-based company has also been showing a new media software application to develop a system akin to Apple's own software-hardware ecosystem. The report says that record companies are expected to begin receiving prototypes in the coming weeks and that Microsoft will be throwing significant marketing dollars behind the launch.

J. Allard, the executive responsible for launching Microsoft's Xbox, is working with Robbie Bach, appointed president of Microsoft's entertainment and devices, to help make the unnamed digital media player/software project a success, according to Bloomberg.

 
Previous Comments

Over the air?

07/05, 08:12pm reply

Over the air meaning over cheap, ubiquitous WiFi, or over ridiculously expensive cellular networks? Or does the song just magically appear?

I can't say I have ever been walking around listening to my iPod and been struck by the Urge to buy a song THAT MOMENT, nor can I imagine a portable interface that would make it a pleasant adventure, but I'd love to see someone try it.

jasong

Mac Elite

Joined: Mar 2000

0

Relax jasong

07/05, 09:03pm reply

And take some valium or something.

Before easily criticising MS (like other apple kiddies), I for one hope MS would come out with something better than the current ipods. Its starting to show its age. Also I do hope this upcoming device would also be used in conjunction with the Xbox 360.

devilla101

Fresh-Faced Recruit

Joined: Dec 2003

0

i'm already envious

07/05, 09:26pm reply

I'm sure MS ePod, version 3.0, will be something to crow about. Watch for the price of downloads to skyrocket 6 mo.s after launch, if they manage to cop Apple's mojo.

Seriously, I'm all for a refresh of iTunes.

brainiac_7

Fresh-Faced Recruit

Joined: Jun 2005

0

re:Relax jasong

07/05, 09:45pm reply

He doesn't seem to be criticising MS, just the concept.

koolkid1976

Fresh-Faced Recruit

Joined: May 2003

0

Not criticising either

07/05, 11:12pm reply

I'm speaking as a consumer, and stating my personal desires in a device. I do hope MS comes out with something amazing, and that someone, possibly Apple, bests them, rinse and repeat. An iPod that can download songs from the ITMS would not encourage me to buy a new device for the stated reason that I have never in my life been out listing to my portable music device and wished I could buy a song/album on the spot. Sight unseen, if that's what MS is bringing to the table, the device will likely fail.

Anyway, I have the next three days off of work, I am relaxed.

jasong

Mac Elite

Joined: Mar 2000

0

Dream on

07/05, 11:31pm reply

Microsoft should simply shut down and avoid further humuliation and embarassement. It's already on the verge of blowing itself up with each and every moronic decision made by the idiots running that dump. Mictoshit is always late to every game (me too me too) delivering trash that nobody wants.

jarod

Fresh-Faced Recruit

Joined: Apr 2005

0

ready and waiting to fall

07/05, 11:37pm reply

im going to drop in my sour apple:

the iPod interface is the best. to best the iPod as it stands now will take some serious innovation and ingenuity.

heres the sour apple: MS /= innovation

bspaulding

Fresh-Faced Recruit

Joined: Jul 2006

0

Micro$oft

07/06, 12:32am reply

Something Amazing.... pray tell Emperor I like your new clothes

Gorloth

Registered User

Joined: Nov 2001

0

Competition is good

07/06, 12:46am reply

So far, competition has strengthened Apple's leadership. This time, the assault is much more serious than it's ever been, and it's on all fronts. They will have to adapt, and that may involve alliances with other companies; it's going to be very interesting to see how Steve plays it out, but don't count him out quite yet.

LordJohnWhorfin

Fresh-Faced Recruit

Joined: Aug 2002

0

How does MS

07/06, 03:54am reply

reconcile competing with it's "partners." Every digital music/media player company except Apple (and maybe Sony) relies on MS to provide the interface software. Every online music store except Apple's iTunes (and a few other minor players) relies on MS to provide the interface software. And now, MS wants to do the "vertical" thing too and provide an end-to-end user experience all by itself. MS is only competing with the companies it already partners with; most potential customers have already chosen Apple and making them dump their iPods and iTunes library switch to Microsoft is not going to be easy.

What's next, Microsoft announces that it will build it's own line of desktop and laptop PCs, to better integrate with Windows Vista?

kw99

Fresh-Faced Recruit

Joined: Nov 2001

0

Popular News